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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.

B2B 122
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Adopting artificial intelligence in your sales process

PandaDoc

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As AI evolves, sales processes will become more predictive and proactive. Artificial intelligence (AI) in sales is about using machine-driven algorithms and processes to enhance and optimize sales operations.

Process 52
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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. If you combine this simple filtering method with meta-data (descriptions, product titles, tags, prices, etc.)

UX 115
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and and you can definitely use it for UX and conversion optimization , too. Free UX & Usability course. Watch these free courses on UX & Usability to understand more. *. *. Competitor X is doing Y.

UX 126
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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. Streamlined and easy-to-perform processes for data generation and effective ways to analyze performance appeals to small and midsize businesses. Depending upon specific user needs, other CRMs may be a better fit in such scopes.

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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. Nudge marketing is the process of communicating messages that encourage desired behavior by appealing to the psychology of the individual. Price anchoring is a sure-fire nudge to drive online behavior. Anchoring allows you to command the price of your products.

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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

To help you with that, we’ve assembled a list of the most popular a/b testing tools and corresponding reviews from A/B testing experts to help you in your decision making process. AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization.