Remove Price Remove Product Remove SQL Remove X-functional
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Growth 113
article thumbnail

Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Do more and more people use Feature X? A pricing table for BigQuery usage. Related products. Correlations between products can help drive product recommendations.

Gaming 85
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Does the Future Hold for Conversion Optimization?

ConversionXL

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). And that expands the skills that optimisers need.

article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

It’s often a higher purchase price (or at least a more complex sale). So instead of simply increasing the volume of leads on a landing page, you’re suddenly also supposed to factor in quality of leads, lifetime value, sales productivity, etc. So, you have lots and lots of products and that brings complexity.

B2B 110
article thumbnail

How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Highly leveraged sales compensation plans are mostly seen in transactional sales, where the volume is extremely high at low prices. 40,000/150 = $267/SQL. Or rather $250/SQL.

SQL 102
article thumbnail

SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

SaaStr

* What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? How did Ryan turn a $6,000 initiative at Hubspot into a product that generated $64m net revs? What can they learn from each other? Where does Ryan sit on whether marketing is an art or a science today?

article thumbnail

SaaStr Podcast #213: Tom Tunguz, GP @ Redpoint Ventures On Why Scoring Leads May Actually Be Dangerous

SaaStr

Before joining Redpoint, Tomasz was the product manager for Google’s AdSense social-media products and AdSense internationalization. What time frame from SAL to closed lead suggests product market fit? And then I went to work at Google for about three years as a product manager in ads. Tom Tunguz: Well, yeah, absolutely.