Partners in Excellence

JANUARY 5, 2020

We want to be flexible, nimble, able to adapt to the circumstances, leap on an opportunity, respond quickly. We abhor process since that constrains our creativity and ability to innovate. The reality, is they don’t understand agile, lean, nimbleness. Process actually frees us up to be innovative and creative.

Process 68

Process Start-ups Sales Sell 68

Martech

NOVEMBER 13, 2023

Giving customers better content, offers and experiences in real-time or near real-time without lengthy internal review processes, manual content creation, etc. Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase.

Customers 103

Customers Government Start-ups Process 103

Martech

MARCH 3, 2023

Long-term success depends on supportive leadership and nimble teams that keep up with changing times while building valuable lifetime customers. The final part of this series tackles what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal.

Customers 91

Customers Objectives and Key Results Strategize Drivers/motivators 91

Heinz Marketing

JUNE 16, 2022

Next up was defining processes. We pilot tested a campaign back in 2021, learnt our lessons, documented our lessons and our processes for planning, executing, measuring, collaborating. Next part of the process is see how you measure up against your goals. Basically, building something from Ground Zero.

Growth 110

Growth Pipeline Clients Campaign 110

Sales Hacker

MARCH 31, 2021

They fully intend to educate the sales team on this new initiative and provide them tools to execute it properly, but they fail to bring sales into the process of building the strategy in the first place. Account-based marketing (ABM) is a wonderful approach with a terrible name. The fact is ABM isn’t really account-based marketing at all.

Sales 105

Sales Appointment Pipeline Prospecting 105

Hubspot

JANUARY 5, 2024

It’s been pretty exciting to see the creativity that people all over the world are bringing to AI to improve their processes, create new services, and make being in business more fun and profitable. We are all becoming editors now — honing and building on AI foundations that were, once upon a time, extremely time-consuming to create by hand.

Inside sales 67

Inside sales Price Non-Profits Sales 67

Partners in Excellence

JUNE 13, 2017

As you’ve seen, the principles actually have little do to with manufacturing–it’s when you start applying them to particular processes or problems that you start seeing unique applications within a function. But in very complex manufacturing processes, sometimes this is very difficult to achieve.

Manufacturing 48

Manufacturing Sales Process Start-ups 48