article thumbnail

#BuildingBetter: How to Grow A Career in Tech

Highspot

There, I discovered that while I loved building software, I loved the people aspect of technology even more – which is how I ended up in product management. My degree is in wildlife technology; my first job was as a Zookeeper. For instance, I loved SQL and writing queries but I didn’t want to do that full time. Katie Miche, Sr.

SQL 98
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Image source.

Growth 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This day in search marketing history: March 11

Search Engine Land

Yoast WordPress SEO Plugin Vulnerable To Hackers 2015: The Yoast WordPress SEO Plugin was open to an exploit where hackers could do a Blind SQL injection. Google’s Mayer Envisions Future Of Location-Based Services At SXSW 2011: Mayer shared her vision for a future enabled by the search company’s technologies.

article thumbnail

Sales pipeline – An in-depth guide for sales professionals

Salesmate

The market is filled with different technologies to make your life easier. One such technology is CRM software that can help you in sales pipeline management. MQL to SQL conversion rate. A huge drop-off from MQLs to SQLs implies that the marketing and sales teams are not aligned. Tap into referrals from happy customers.

Pipeline 143
article thumbnail

Master the Sales Development Playbook to Boost Growth

Highspot

Improve Lead Qualification and Prioritization The sales development playbook provides criteria to identify high-value leads and referrals, ensuring SDRs focus on opportunities with the highest potential. Definition Glossary Have you ever questioned the demographic or behavior attributes of an MQL or SQL?

Growth 52
article thumbnail

Prospecting Is The New “Prospecting”

Partners in Excellence

Depending on how they define MQL/SQL, the phone call a sales person makes may be the first verbal communication we have with the customer and it is a prospecting call. We know that new channels and technologies arise, they may displace others. We know social is very powerful, but what if our customers aren’t social?

article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

They ask and negotiate budgets for technology or corporate development. So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer. Also, look into those that evangelize your company , your top referrers. It’s something that people deliberate upon. They may have been a customer before.

B2B 110