Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. We are humans, serving humans. Virtual Events.

A/B testing 101

A/B testing Tradeshows Education B2C 101

VanillaSoft

AUGUST 11, 2021

But that’s no surprise, because what hasn’t COVID changed? It empowers efficiency, can encourage a shorter sales cycle, and promote a deeper understanding of buyer needs. Plus, it frees up sales reps to focus on the sales activities that matter most. Here’s how to level up your virtual selling strategy.

Technique 59

Technique Sell Up-sell Angle 59

Heinz Marketing

APRIL 20, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Pipeline 88

Pipeline Sales Drivers/motivators Up-sell 88

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. And so we’re a great experience for your employees but also for your finance teams who are trying to control costs and save money.

Launch 70

Launch Start-ups Drivers/motivators Pipeline 70

Veloxy

JUNE 23, 2021

The pandemic has contributed a lot to sales transformation. Instead, you need to train your team and hone their skills to make their experience remarkable. Make sales educational. Align with marketing. The sales process matters. Remote sales coaching. Well, here’s some hard news for you. Stop waiting.

Sell 317

Sell Education CRM Up-sell 317

SaaStr

SEPTEMBER 2, 2020

Join the discussion on how business can be more than just about profit, it’s also about giving back in any and every way they can, especially in these challenging times of Covid-19. Amy Lesnick: Welcome to Business as a Force for Good: COVID-19 and Beyond. Amy Lesnick | CEO @ Pledge 1%. Thank you for joining us.

Start-ups 111

Start-ups Healthcare Education Up-sell 111

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling.

B2B 121

B2B B2C E-commerce Clients 121