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Google Search Console adds daily bulk data exports to BigQuery

Search Engine Land

It is a service that supports querying using ANSI SQL. This should allow you to develop new ideas to improve your site and user experience. BigQuery is Google’s fully managed, serverless data warehouse that enables scalable analysis over petabytes of data. It also has built-in machine learning capabilities. Why we care.

SQL 94
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Growth marketing 2024 playbook: Focus on customer lifetime value

Search Engine Land

His AARRR framework extends the traditional marketing funnel past a user’s relationship with a product they buy and into their lifetime relationship with the brand they buy it from. The steps in the AARRR growth marketing funnel are as follows: Acquisition : User becomes aware of brand. Activation : User experiences product or service.

Growth 102
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The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr

It’s easier for someone who isn’t as sophisticated with SQL because they can ask questions of their data without the 3-6 month learning curve beforehand. Adoption in Enterprises : Enterprises are at the forefront of adopting AI, with a focus on fine-tuning models for personalized user experiences.

GTM 91
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Treat Me Like a Person, Not a Persona [The Customer Code Series]

Hubspot

One area we’re focusing on that will help us get closer to a 10 is what we call the Nth user experience. When we onboard the first user of HubSpot, we once again use the GPCT method to understand that person’s priorities. Nth users represent tens of thousands of people. But we’re not where I want us to be yet.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. via Observer ]. SEO, email marketing, Facebook advertising).

Growth 113
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Is Google Analytics going away? What marketers need to know

Martech

That means you can make decisions in real-time to deliver the best possible user experience. Lastly, you can access raw GA data and SQL away ! You can tailor your reports to your unique needs, and you get faster access to more detailed data than what’s possible with UA. Can you upgrade early? Yes, GA4 is available right now.

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How to Nail Your First 90 Days as a CX Director

ConversionXL

What data do they have to help build up a picture of your customers and their experience with the business? Do you need SQL skills to pull reports, or are there dashboards? There’s no point putting the CFO in an SQL course, but a monthly presentation on how to interpret data and share the ROI from your activities would be perfect.