Iannarino

APRIL 20, 2024

Unlock your productivity potential by mastering the art of prioritizing work that delivers long-term value and immediate results.

Product 163

Product Sales 163

Search Engine Land

APRIL 22, 2024

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. Because Google Chrome will use a proxy to connect to websites, it will mask users’ identities, meaning advertisers cannot distinguish between genuine and bot traffic.

Territory 132

Territory Engineering Service Process 132

Martech

APRIL 23, 2024

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Machine learning algorithms can be used to analyze large quantities of data and predict outcomes at speed. Predictive analytics can be used in almost any field, from climate change to sports. In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance.

CRM 94

CRM Sports Campaign Conversion 94

SaaStr

APRIL 21, 2024

Dear SaaStr: What Are The Top 5 Things I Should Know Before Starting a SaaS Startup? My Top 5: It will take you at least 24 months to really get anywhere. Everyone mentally budgets 10–12 months. It’s never enough. At least, not to get enough paying customers from Code Zero. A little more here: [link] A co-founder not equally committed will blow up on you, and best case, is a disaster you will have to clean up later.

Start-ups 104

Start-ups Engineering Product Customers 104

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Follow-up

Partners in Excellence

APRIL 22, 2024

Preface : My first real experience of Jim Berryhill was in 2012. We were sitting in his lake house (North of Atlanta), with his business partner, John Porter and his son, Jake. It was in the very early days of Decisionlink, we were solving the problems of business value selling. They were just launching the company, I was advising them on the launch strategy.

Teamwork 85

Teamwork Sell Strategize Launch 85

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Government 111

Government Campaign Follow-up Conversion 111

SaaStr

APRIL 22, 2024

So this is the time of the year when founders step down. Often quietly. Folks recover a bit from the end-of-year push, reflect, and sometimes … decide it’s time to bring in someone new. A CEO to take things to the next level. Etc. And even more of us think about it. Heck, I’ve thought about it several times over the years. I always try to talk founders out it handing over the reigns.

Trust 93

Trust 93

Adaptive Business Services

APRIL 24, 2024

While I have spent most of my adult life hiring and training salespeople, it has been two years since my last new hire and that was for a client. I left my last management job in 2005 and have been blissfully semi-retired since that time. Well, here I go again and once again for a client. The most challenging, and grinding, part of this whole process is fielding and reviewing applications.

CRM 71

CRM Repeat business Referrals Clients 71

Search Engine Land

APRIL 22, 2024

Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that triggered Google Search results. Meta AI launched with Microsoft Bing integrated in September. Why we care. Gartner predicted search traffic will fall due to the rise of AI chatbots, virtual agents and AI answer engines providing direct answers, as opposed to having to click on a website to find an answe

Launch 114

Launch Engineering 114

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. “They don’t see it as viable for commercial use in a similar way to using a stock image and making sure that if you’re going to use it in a campaign you better have the rights for it — and model releas

Legal 93

Legal Technology Technology Trust 93

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

SaaStr

APRIL 20, 2024

"We all need more hackers on our team. Marketing hackers, sales hackers, product hackers. We lost too much of that. People that want to do the work because they enjoy the work." @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast.

Drivers/motivators 95

Drivers/motivators Growth Product Technology 95

Understanding the Sales Force

APRIL 22, 2024

During most of April, I’ve been frequenting a Smoothie Bar near the place we are staying and when I take my first sip each day, one thought occurs to me each time. “Why don’t the smoothies I make at home taste this good and why doesn’t the texture of my made-at-home smoothie compare?” I asked the owner and he said, “I use the same ingredients!

Drivers/motivators 77

Drivers/motivators Construction Sales CRM 77

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on thi

Entertainment 108

Entertainment Objectives and Key Results Follow-up Engineering 108

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. This reflects “a desire for more conscious decision-making,” Intuit Mailchimp said in a release.

Government 93

Government Niche Customers Process 93

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

SaaStr

APRIL 22, 2024

Dear SaaStr: How Do I Craft a Winning Investor Deck for an Early-Stage Startup? Here’s my #1 piece of advice: Get it all down to One Slide. "How to Create a Compelling Investor Deck: The Power of the First Slide" pic.twitter.com/AyyS7lHATz — SaaStr (@saastr) March 22, 2024 With 6-7 points on that slide. Not more. Not using 6 point font.

85

85

Partners in Excellence

APRIL 24, 2024

Yeah, some of you will be offended by the crude title of this post. I just couldn’t think of a better description of something that dominates too many selling conversations. It’s the pricing/cost discussion. Whether it’s the initial purchase, or the renewal/extension, we and our customers waste too much time in p **g contests about price.

Price 68

Price Contract Presentation Consult 68

Search Engine Land

APRIL 22, 2024

Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google. Think: meta tags, schema markup, the disavow tool and more. Google then consumes and learns from this structured data deployed across the web. Once sufficient learnings are extracted, Google then retires or de-emphasizes these structured data formats, making them less impactful or obsolete.

Engineering 104

Engineering Start-ups Follow-up Up-sell 104

Martech

APRIL 23, 2024

Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. The company claims this model understands prompts better, can provide greater detail and has “better lighting, positioning, attention to detail [and] advancements to text display.” What it is. Adobe Firefly is a generative AI tool for creating and modifying images, illustrations, and fonts.

Legal 83

Legal Process 83

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Pipeline

Sales Gravy

APRIL 24, 2024

On this episode of the Sales Gravy Podcast, master sales trainer Gina Trimarco sits down with Neil Rogers, author of "Bar Tips" and a veteran in sales and marketing. Their conversation provides invaluable insights into how experiences from seemingly unrelated fields, like bartending, can significantly impact your sales performance. Neil Rogers, with his diverse background spanning from bartending to high-level sales roles across various industries, brings a unique perspective to the table.

Entertainment 64

Entertainment Sales Conversion 64

Partners in Excellence

APRIL 22, 2024

As trivial as it may seem, the ability to pay attention is one of the most important behaviors for success. But what does this really mean, particularly when we have so much competing for our attention, and when we invest so much in getting the attention of others? Too often, it seems we focus more on the mechanics of what we do. losing sight of our purpose or what our actions mean–to ourselves and others.

Drivers/motivators 73

Drivers/motivators Closing Customers Sales 73

Search Engine Land

APRIL 22, 2024

Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers. Why we care. Looking at search sentiment can help marketers better understand how consumers feel about them in real-time and what contributes to brand loyalty and sustainability. AirBnB made a significant shift from search marketing to brand marketing.

Gambling 97

Gambling Entertainment Retail Launch 97

Martech

APRIL 22, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Lead generation 82

Lead generation Click Through Rate Contact Follow-up 82

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Campaign

The Advantexe Advisor

APRIL 23, 2024

Just a few days after I shared a blog post on the incredible leadership lessons I have observed from hotel General Manager @tomboyer which include his team going above and beyond the call of duty because it was the right thing to do, I had one of the worst hotel experiences in my life.

68

68

Membrain

APRIL 21, 2024

Meet Mike Stokes , the founder of Indicator. Mike is a groundbreaking entrepreneur reshaping leadership in sales. Mike shares his transition from co-owning a laminating business to becoming a pioneer in sales leadership.

Sales 69

Sales Meeting 69

Search Engine Land

APRIL 23, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

User Experience 90

User Experience Clients Consult Engineering 90

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP).

Retail 76

Retail Engineering Conversion Start-ups 76

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

SaaStr

APRIL 24, 2024

So the #1 OG vertical SaaS leader is Veeva. A core CRM, data and Cloud platform for the life sciences industry, it started off as a “Salesforce for Pharma” and expanded from there. It raised less than $10m before it IPO’d, and fast forward to day, it’s at $2.5 Billion in ARR, and is very profitable (almost $1B in non-GAAP net income), but growth has slowed to a mature 12%.

Non-Profits 61

Non-Profits CRM Growth Start-ups 61

Salesforce

APRIL 24, 2024

Remember the last time you moved? You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. Imagine if your furniture and belongings could just teleport to your new place in perfect condition. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data.

Customers 59

Customers Transportation Government UX 59

Search Engine Land

APRIL 23, 2024

Google allegedly prevented Yahoo Japan from accessing crucial technology required to generate targeted ad revenue from mobile searches from 2015 to 2022, according to Japan’s Fair Trade Commission (FTC). Google only changed its behavior after the FTC flagged the issues. Google then committed to giving Yahoo Japan access to keyword-tied targeted advertising technology, Bloomberg reported.

Commission 88

Commission Technology Technology Closing 88

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? Marketers understand that not all of their relationships are perfect. Team members might talk the talk but not walk the walk. Affiliates may overpromise but underdeliver.

Government 73

Government Technology Technology Trust 73

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service