Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Look for tools that: Drive multiple KPIs : For example, a CRM that improves lead quality, shortens sales cycles and boosts customer retention.

Objectives and Key Results 124

Objectives and Key Results Strategize Technology Technology 124

SaaStr

MARCH 28, 2025

Shopifys partner revenue grew from 8% in 2018 to 20% by 2020, but it took years of investment to get there . Treat your partner acquisition like a sales funneldefine stages, track progress in your CRM, and invest in partner enablement 3 7. Focus on High-Impact Partners Not all partners are created equal.

Drivers/motivators 58

Drivers/motivators High impact Trust Up-sell 58

Sales Hacker

JULY 1, 2025

Austin Hughes: So way back when, so I joined RAMP back in 2020. Sophie Buonassisi: And with that mindset around product, how did you end up validating high impact programs before investing real resources into it? Austin Hughes: A lot of the art, I feel like in growth is, thinking about how to scope, projects really well.

GTM 78

GTM Growth Sell X-functional 78

Martech

APRIL 18, 2025

The playbook that worked in 2020 is collecting dust in 2025. Let’s unpack three high-impact tactics that drive true engagement and explain what to leave behind in your archive folder. Layer in intent data from your full stack: Pull behavioral signals from your website, product and CRM. More than you’d like.

High impact 126

High impact Education Negotiate Price 126

Outreach

JANUARY 12, 2021

In 2020, that’s exactly what we did. In 2020, Outreach…. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. Here are some of the awards Outreach won in 2020: Forbes Cloud 100 G2’s 2020 Best Product for Sales Inc.’s

CRM 75

CRM Territory Prospecting Government 75

Highspot

DECEMBER 21, 2022

Trying to build a high-impact sales team? Higher-performing reps: LinkedIn’s State of Sales Report 2020 indicates that top-performing reps are more likely to have spent time with their sales managers during training. to familiarize new sales managers with all company solutions and how they impact sales processes.

High impact 52

High impact Objectives and Key Results Sales Teamwork 52

Sales Gravy

OCTOBER 23, 2022

Then fast forward a couple of months to the summer of 2020. Sellers were getting more done, in less time, with better outcomes because all of the distractions that typically took them away from high impact sales activities were gone. Important things like entering data into the CRM or responding to e-mail.

Product 92

Product Construction Territory Pipeline 92