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— Jason BeKind Lemkin (@jasonlk) November 9, 2020. Most tradeshows and events in China are running at their maximum allowed capacity pre-Covid, with the delta being mainly from lack of travel. But right now, he’ll do the Zoom because it’s strategic … and because he’s doing more Zooms overall.
Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Canceled events and tradeshows increased the focus on outbound activities. Let’s dive in. Common B2B marketing challenges.
To test our hypothesis, and to better understand the B2B virtual event experience, PathFactory and Heinz Marketing conducted a survey in May 2020. They can more strategically and intentionally provide relevant recommendations to their attendees based on individual behaviors. The virtual event lifecycle.
Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. Will that continue? Will we revert back?
With crisis comes creativity , a mantra largely embraced by the B2B events industry in 2020. Interested in hearing what marketing leaders and experts have to say about strategically driving growth with hybrid events? By Brittany Lieu , Marketing Consultant at Heinz Marketing. The Evolution of Events. Want to learn more?
Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant has added 36 new clients since January 2019, 10 of which joined in January 2020, including 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others. Industry News.
Kelly : I have to add, Dana does the very strategic job of planting people in different Zoom meeting rooms too so that also helps for breakouts. But as we learned back in early 2020, those yearly strategies can definitely alter and require you to pivot. Are people actually going to show up? Are people actually going to show up?
Co-Founder & CRO of TradeShow Makeover. Strategic Selling and it’s companion book, Conceptual Selling. It’s been years in the making, but it should be out by January 2020. I prefer to take conference calls on a hike, strategize with co-workers on a trail, and listen to podcasts when I’m hiking alone.
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