SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 95

Growth Product GTM X-functional 95

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. MQLs – should they stay or should they go now?

GTM 93

GTM Pipeline SQL UX 93

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

GTM 72

GTM Launch B2B Growth 72

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. That means they still have 85% of the market left to tackle.

Growth 80

Growth Territory Referrals Customers 80

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. See photo below that Databricks released on the growth trajectory of LLMs over the last year.

GTM 90

GTM Launch Growth Networking 90

Sales Hacker

FEBRUARY 16, 2024

Sales leaders like Florin Tatulea (Director of Sales at Barley) feel the impact from the past few years alone: “Pure cold outbound is 3x harder than it was in 2021.” Sales teams in companies with a focus on product-led growth are rapidly adopting this approach. So how can one cut through the noise? Let’s get into it.

GTM 94

GTM Quota Construction Contact 94

SaaStr

AUGUST 7, 2021

Another busy week for speaking confirms for 2021 SaaStrAnnual.com!! Elliott Robinson, Partner @ Bessemer Growth, Bessemer Venture Partners. Hamshy Raveendran, Head of Product Management and Go To Market @ Samsung. Marion Richter, Director of Product Marketing @ LeanIX. Sep 27-29 in SF Bay Area. More here soon!!

Real Estate 105

Real Estate Finance GTM Territory 105

SaaStr

JANUARY 25, 2021

Ready to turbocharge and increase your SaaS sales in 2021? In general, smaller companies, the channel partners, have their ear to the ground at strategic accounts and will know who is on a budget cut, budget freeze, their corporate objectives for 2021, and how a company offering will map to it.

Cross-sell 66

Cross-sell GTM Territory Sales 66

SaaStr

MARCH 6, 2023

The status quo approach of going to market and old-school selling methods will not be sufficient.” Once single-point solutions took over sales technology in 2021, buyers grew tired of managing different seller relationships. Tune your GTM approach to relate to how modern buyers want to buy.

B2B 93

B2B Growth GTM CRM 93

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. They’re all on board – marketing, sales, product, customer success, and executive leaders. Marketing automation tools. Your GTM teams are made up of people, and people are resistant to change how they learn and sell.

GTM 101

GTM Contract Quota CRM 101

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Sales Hacker

NOVEMBER 24, 2023

10 Important Career Tips Advice from seasoned go-to-market executives at the top #1 “ Take control of your own destiny. More for your eardrums : Mike Vichich is the Co-Founder and CEO of Wisely , which he successfully sold to Olo for $187 million in 2021. Marketing Operations Manager at CaptivateIQ – more details here.

GTM 84

GTM Trust Growth Start-ups 84

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022.

B2B 122

B2B GTM Technology Technology 122

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! I am super unimpressed with the current Go-to-market tech stack options…If I found the right team to start a company to take out all of them I would. AI companies like Hugging Face , Mosaic , and more are garnering multi-billion dollar valuations and rapid growth. It’s complex.

GTM 80

GTM Negotiate Pipeline Contract 80

SaaStr

JULY 20, 2022

He helps showcase these errors and advises on how to stop them from crippling a business’s growth. . Mistake #1: Premature GTM acceleration. Accelerating on a go to market expansion too rapidly can cripple a business’s momentum. On average, companies that went public in 2021 had existed for eleven years.

GTM 81

GTM Cross-sell Finance Growth 81

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

GTM 117

GTM Pipeline B2B Campaign 117

Highspot

NOVEMBER 7, 2022

It’s more than a purchase; it is an investment in your sales team’s ability to drive revenue growth. A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth.

GTM 52

GTM Government Sales Strategic partnership 52

Sales Hacker

JUNE 16, 2022

Listen for the signals and the tells, so you can calibrate your GTM motion if needed. CMO of 6sense & GTM advisor. Marketing can continue to nurture earlier stage accounts while sales doubles down on getting deals across the finish line. 2021 and 2022 Salesforce Sales Leader to Follow; founder, consultant, author.

GTM 92

GTM Pipeline Sales A/B testing 92

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Product 110

Product GTM Construction Launch 110

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. You’re adding new product features and looking to capture more market share from your competitors. Thinking like this is too narrow.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Proliferation of marketing and sales technology. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. That didn’t go so well at all! Interned for Experian developing an international GTM strategy.

Finance 101

Finance GTM Cross-sell SQL 101

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. Revenue Intelligence works within any go-to-market model by applying insights to provide automation. .

CRM 62

CRM Pitch Up-sell GTM 62

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Nikki Ivey.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Outreach

JULY 16, 2021

A winning go-to-market strategy provides direction and metrics that help all revenue departments stay aligned on customer acquisition (and retention!) Steven Bryerton , SVP of sales at ZoomInfo, took the Unleash 2021 audience on a deep dive of his team’s GTM strategy from a new sales perspective.

GTM 88

GTM Construction Go To Market CRM 88

Salesforce

MAY 2, 2022

To help you sift through the sea of talent, we curated a list of 16 sales influencers to follow in early 2021 — but that list has grown. Why you should follow Ashley: A former marketing intern turned successful account executive, Ashley is a lifelong learner on a constant quest for growth. These are the future-makers in sales.

Gaming 98

Gaming GTM Consult Sales 98