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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

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Only A Few More Days To Sign Up For Meet-A-VC at SaaStr Annual 2021!

SaaStr

The overwhelming participation by both Founders and Investors at the upcoming SaaStr Annual 2021 exemplifies this. Growth Partners. ICONIQ Growth. TZP Growth Equity. Edith Yeung, General Partner – Race Capital – “Launching Your Startup From $0 to $10M in Revenue. FTV Capital. Fulcrum Equity Partners.

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Takeaways from SaaStr Part 1: Where SaaS is and Where SaaS will be in 2024

Sales Hacker

Thanks for reading The GTM Newsletter! Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. See photo below that Databricks released on the growth trajectory of LLMs over the last year.

GTM 89
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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. market tapped, signaling massive growth potential.

Growth 81
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MarTech’s GA4 experts to follow

Martech

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. followers) Blog: CharlesFarina.com Julius Fedorovicius Julius launched his popular blog, Analytics Mania, in 2016, based on his years of experience with GA. Simo Ahava Simo is the creator and writer of the incredibly popular (1.3 Krista is also an in-demand speaker.

GTM 97
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.

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Using Kindness to Build a Business with Sam Jacobs of Pavilion

Sales Hacker

Sales leaders play a critical role in a business’s success because they are responsible for driving revenue growth and developing and executing sales strategies. ” Launching Revenue Collective (Now Pavilion) “I had a lot of fear about starting my own thing. We just recorded the first episode; I think it went okay.

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