SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? Ciara Peter (Gainsight VP of Product & Design) and Mickey Alon (CTO & Founder of Gainsight PX) share their practical tips for product leaders looking to achieve business growth. Product-Led Growth: The Disruptive GTM Strategy.

Growth 111

Growth Product GTM User Experience 111

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

GTM 71

GTM Launch B2B Growth 71

Sales Hacker

FEBRUARY 9, 2024

But the perspective of realizing just how much you don’t know and how there are different ways of doing things is what will enable company growth to flourish. #3 Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen. View the launch live demo on demand. Share The GTM Newsletter That’s it, that’s all.

GTM 67

GTM Real Estate Launch B2B 67

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Taking an ecosystem-led approach has become the standard for all new integration launches at RollWorks. All aboard!

GTM 90

GTM Growth Campaign B2B 90

SaaStr

FEBRUARY 24, 2023

Over the last ten years, ICONIQ Growth has partnered with over 90 companies, seeing them grow through critical phases. Doug Pepper, General Partner at ICONIQ Growth, has invested in software and SaaS companies for 22 years, from seed to growth stage. Post $100M, they maintain a meaningful double-digit growth ($50M+ net new ARR).

Growth 94

Growth GTM Launch Go To Market 94

Sales Hacker

OCTOBER 13, 2023

Thanks for reading The GTM Newsletter! GTM is evolving. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. See more top GTM jobs here. Efficiency.

GTM 98

GTM UX Go To Market CRM 98

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. It’s much less taxing for employees.

Product 106

Product GTM Cross-sell Commission 106

Sales Hacker

NOVEMBER 10, 2023

Wes Yee (Head of Growth at Flex ) provides examples: If they mention a recent trip to NYC – send them Levain cookies. This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. million Seed round along with the launch of their all-in-one Inbound Leads Platform Check them out!

GTM 93

GTM Intrinsic Customers Contract 93

Martech

MAY 9, 2023

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. Maybe product-led growth works for you.

Go To Market 121

Go To Market GTM B2B Meeting 121

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Databricks launched a report on the state of Data & AI in May of 2023, stating that the fastest-growing data and AI products are Data Built Tools (DBT), a category which grew 206% YoY by number of customers. See more top GTM jobs here. Lawyers, Doctors, Salespeople & Marketers.

GTM 88

GTM Launch Growth Networking 88

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. market tapped, signaling massive growth potential.

Growth 91

Growth Territory Referrals Customers 91

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! GTMnow launches next Tues, Aug 15th! Share The GTM Newsletter Alright so let’s get back to the good stuff. See more top GTM jobs here. Happy Friday Everyone!

GTM 63

GTM Sales Launch Pipeline 63

SaaStr

AUGUST 8, 2022

With sessions like… Optimizing GTM for PLG . The Playbook to Building Your SDR Growth Engine. A New Era of B2B Sales: Three Strategies Growth Leaders Must Implement Today. With sessions like… How Top CMOs Drive Growth in the Age of the Self-Serve Buyer. Building a Scalable GTM Motion on a Shoestring Budget.

GTM 98

GTM Launch Networking Growth 98

Sales Hacker

JULY 14, 2023

Real questions asked by real founders and answered by some of the sharpest GTM minds in the space. Thanks for reading The GTM Newsletter! Share The GTM Newsletter “I’m an early stage founder looking for resources / templates / examples of SDR and AE enterprise commission and bonus structures that have successfully worked.

GTM 52

GTM Commission Quota Growth 52

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. SaaS has never been bigger, and growth is secular. In 2022, companies are rapidly fixing economics, sometimes even at the expense of growth. Learnings on GTM. PMF and GTM execution are table stakes.

GTM 100

GTM Cross-sell Niche Strategize 100

SaaStr

JANUARY 18, 2023

Growth coming down a bit, but still above 100% annually. But growth still remains on a tear, even if down from the 120%+ in many prior quarters. #4. SentinelOne is still investing very aggressively on the sales and marketing sides in growth. The product doesn’t sell itself — or at least not at this 100%+ growth rate.

GTM 108

GTM Growth Launch Up-sell 108

SalesLoft

APRIL 12, 2016

Back in 2013, I launched our very first Salesloft product for salespeople, and made a big mistake. Later, after launching our (now) core product for sales engagement , I vowed to never make the same mistake again. These new inspirations opened my eyes to what sales ops winners can do for the growth and success of an organization.

GTM 52

GTM Commission Gaming Launch 52

SaaStr

APRIL 7, 2023

We’re so excited to announce our launch speakers for SaaStr Europa 2023 in London. It’s here! Join us on 6-7 June at the Tobacco Docks to learn from the leaders of UiPath, Rippling, Zapier, Bill, Braze, Loom and more! Check out the detailed agenda here.

GTM 91

GTM Launch Growth Meeting 91

SaaStr

DECEMBER 3, 2023

Soon, we’ll launch all kinds of PLG/Prescriptive notifications to enable our reps to provide more tailored outreach during trial-driven sales processes. Prior to joining Algolia, Jack gained PLG-driven GTM experience at Appcues, and started his career in FP&A at General Electric.

Electricity 90

Electricity GTM Launch Consult 90

Martech

AUGUST 29, 2023

followers) Blog: CharlesFarina.com Julius Fedorovicius Julius launched his popular blog, Analytics Mania, in 2016, based on his years of experience with GA. Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team.

GTM 105

GTM Niche Consult Follow-up 105

Sales Hacker

MARCH 15, 2022

Join us for an entrepreneurial conversation about how to modernize your talent acquisition approach for both high growth and long-term growth. The importance of listening to the market instead of pursuing growth. Lessons learned from high growth companies [27:31]. powered by Sounder. What You’ll Learn. Asad, welcome.

GTM 93

GTM Technical Sales Quota Growth 93

SaaStr

DECEMBER 14, 2023

I t’s been a wild growth experience, and Google Cloud is considered the fourth or fifth-largest Enterprise company in the world. Pursuing Two Different Segments: The Tale of Startups vs. Enterprise From a marketing perspective, the GTM marketing position and product market messaging differ between Google Workspace and Google Cloud.

GTM 110

GTM Cross-sell Territory Retail 110

SaaStr

FEBRUARY 12, 2022

When you are starting to search for new customers, you need a direction to focus your GTM efforts. Lapeyre believes that you should consider your strategy as a growth engine. Build a new growth channel with satisfied customers. Impact: +5% growth after two years. Build A Map. Measure Customer Success.

Customers 98

Customers GTM Referrals Growth 98

Martech

APRIL 20, 2023

How to Build Your Customer-Driven Growth Engine.” LinkedIn: Jeanne Bliss (26K followers) Twitter: @JeanneBliss (25K followers) Website: Customer Bliss James Dodkins James is Pegasystems’ GTM Excellence, Customer Service & Sales Automation Director. is widely credited with having launched the CRM revolution.

Customers 114

Customers Non-Profits GTM Consult 114

SaaStr

OCTOBER 17, 2023

Anyone looking to grow their customer success team, or rather, drive growth and NRR, will have some valuable takeaways. This is applicable at every stage of growth. The First Triple The first triple is one of John’s favorite stages of growth — going from $2M to $6M. An ability to scale through a couple of stages of growth.

Cross-sell 67

Cross-sell Customers GTM A/B testing 67

ConversionXL

JANUARY 18, 2022

Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.

Product 110

Product GTM Construction Launch 110

SaaStr

SEPTEMBER 16, 2021

Growth Partners. ICONIQ Growth. TZP Growth Equity. Edith Yeung, General Partner – Race Capital – “Launching Your Startup From $0 to $10M in Revenue. Liam Mulcahy, Director, GTM – Unusual Ventures – presenting “Revenue as a Byproduct: A Systematic Approach To Nailing Sales at the Seed Stage”.

Meeting 107

Meeting GTM Legal Presentation 107

Sales Hacker

AUGUST 4, 2023

Thanks for reading The GTM Newsletter! Then we did a New York conference, launched the online publication SalesHacker.com, and organized paid public meetups in over 20 cities across 5 continents. The first year was a blur, but business growth was beating our incredibly lofty expectations. See more top GTM jobs here.

GTM 61

GTM Non-Profits Sales Start-ups 61

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. See more top GTM jobs here.

GTM 52

GTM Pipeline Prospecting Meeting 52

SaaStr

MAY 16, 2022

Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. Result: Low engagement with Salesforce’s GTM teams. Result: Lower pipeline and sales growth and higher risk. But as Prathipati himself is now quick to point out: where is the customer?

GTM 95

GTM Pipeline Strategize Represent 95

Sales Hacker

MAY 3, 2023

Sales leaders play a critical role in a business’s success because they are responsible for driving revenue growth and developing and executing sales strategies. ” Launching Revenue Collective (Now Pavilion) “I had a lot of fear about starting my own thing. We just recorded the first episode; I think it went okay.

Consult 70

Consult GTM Commission Finance 70

Sales Hacker

OCTOBER 4, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations. I launched during the pandemic, during global supply chain stress. You have to build a strategy for growth. Learn to adapt to any working environment.

Clients 82

Clients Hospitality Entertainment GTM 82

SaaStr

OCTOBER 21, 2019

“Launching with impact: Leading a Cross-Functional Team to Launch a New Product” with Ooda VP. “Work Smarter Not Harder- Scaling SaaS through GTM Strategies that work” with Winning by Design Partner Shari Johnston. of Marketing Joe Andrews, InsideView Sr. Product Marketing Manager Calvina Cheng.

GTM 40

GTM Negotiate Launch Strategize 40

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). It’s official. Anyway, let’s get into it. Subscribe for free to receive new posts and support my work.

GTM 67

GTM Up-sell Price Start-ups 67