Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

NOVEMBER 10, 2023

Wes Yee (Head of Growth at Flex ) provides examples: If they mention a recent trip to NYC – send them Levain cookies. This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. million Seed round along with the launch of their all-in-one Inbound Leads Platform Check them out!

GTM 93

GTM Intrinsic Customers Contract 93

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. It’s much less taxing for employees.

Product 91

Product GTM Cross-sell Commission 91

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. SaaS has never been bigger, and growth is secular. In 2022, companies are rapidly fixing economics, sometimes even at the expense of growth. Learnings on GTM. That’s too tactical.

GTM 85

GTM Cross-sell Niche Strategize 85

SaaStr

AUGUST 8, 2022

With sessions like… Optimizing GTM for PLG . The Playbook to Building Your SDR Growth Engine. A New Era of B2B Sales: Three Strategies Growth Leaders Must Implement Today. With sessions like… How Top CMOs Drive Growth in the Age of the Self-Serve Buyer. Building a Scalable GTM Motion on a Shoestring Budget.

GTM 89

GTM Launch Networking Growth 89

SalesLoft

APRIL 12, 2016

Back in 2013, I launched our very first Salesloft product for salespeople, and made a big mistake. Later, after launching our (now) core product for sales engagement , I vowed to never make the same mistake again. These new inspirations opened my eyes to what sales ops winners can do for the growth and success of an organization.

GTM 52

GTM Commission Gaming Launch 52

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. Brand marketing provides a strategic approach to building relationships between your brand and your customers. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand).

Product 110

Product GTM Construction Launch 110

SaaStr

OCTOBER 17, 2023

Anyone looking to grow their customer success team, or rather, drive growth and NRR, will have some valuable takeaways. This is applicable at every stage of growth. The First Triple The first triple is one of John’s favorite stages of growth — going from $2M to $6M. An ability to scale through a couple of stages of growth.

Cross-sell 67

Cross-sell Customers GTM A/B testing 67

SaaStr

MAY 16, 2022

Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. Result: Low engagement with Salesforce’s GTM teams. Result: Lower pipeline and sales growth and higher risk. But as Prathipati himself is now quick to point out: where is the customer?

GTM 80

GTM Pipeline Strategize Represent 80

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. See more top GTM jobs here.

GTM 52

GTM Pipeline Prospecting Meeting 52

Sales Hacker

OCTOBER 4, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations. I launched during the pandemic, during global supply chain stress. My motto is ‘do everything with a purpose, build on that, and think strategically.’.

Clients 83

Clients Hospitality Entertainment GTM 83

SaaStr

OCTOBER 21, 2019

“Launching with impact: Leading a Cross-Functional Team to Launch a New Product” with Ooda VP. “Work Smarter Not Harder- Scaling SaaS through GTM Strategies that work” with Winning by Design Partner Shari Johnston. of Marketing Joe Andrews, InsideView Sr. Product Marketing Manager Calvina Cheng.

GTM 40

GTM Negotiate Launch Strategize 40

Sales Hacker

AUGUST 7, 2020

Sales Growth. Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Vice President of Sales & Strategic Partnerships. Senior Vice President, Strategic Sales & Revenue. Strategic Team Lead. Strategic Account Executive. Strategic Sales Manager.

Territory 121

Territory Presentation Strategic partnership Strategize 121

Sales Hacker

MAY 26, 2021

If you know that you love strategizing to increase sales but don’t want to be an account executive, sales operations may be the right place for you. This includes everything from automating mundane tasks to lighten a rep’s workload to providing the overall strategic plan for the sales organization. What is Sales Operations?

Territory 60

Territory Objectives and Key Results Finance Cross-sell 60

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. Growth: A sharp increase in users and sales.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

JUNE 23, 2021

that provide tactical and strategic sales advice to pair with your coffee – one for every day of the week. Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone. Sales Hacker. HubSpot Sales.

Cold Call 80

Cold Call Negotiate Objectives and Key Results GTM 80

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 90

B2B GTM Objectives and Key Results X-functional 90

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” They both support revenue growth BUT their focus is different. And it’s here to help them win.

Growth 62

Growth GTM Cross-sell Pipeline 62

SaaStr

MARCH 15, 2024

Last week, they launched a product called Vimeo Central, a complete suite for using video in collaboration and employee engagement. The question is, how do they translate or take that passion and create products, value propositions, messages, and GTM motions that are more strategic and have a bigger impact on those businesses?

GTM 88

GTM Cross-sell Start-ups Growth 88

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 87

Growth GTM SQL Strategic partnership 87

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Create Alignment Alignment is essential when preparing to launch a new product or service.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Now Head of Revenue and Growth Operations at UpKeep, Jeff shared his “long and windy road” to RevOps with Sales Hacker: I took a long and windy road to RevOps.

Finance 100

Finance GTM Cross-sell SQL 100

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Shari Levitin.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. And so Leading Through Change is a series we’ve launched. Deborah: Thanks.

GTM 65

GTM Healthcare Pipeline Sales 65

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers. ZoomInfo CEO Henry Schuck.

Go To Market 27

Go To Market Launch B2B GTM 27

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. The risks at the growth stage are going to be about, how can you scale?

Strategize 71

Strategize Pitch Growth Networking 71

SalesHandy

OCTOBER 28, 2022

If you are looking for steady growth, your sales and marketing teams need to incorporate outbound lead generation tactics as a lever for growth. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy. Cold Calls. And no, it’s not dead!

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59