Search Engine Land

FEBRUARY 2, 2024

People have said that podcasting had peaked, but we are predicting huge growth, and with listeners now in the mainstream, there has never been a better time to start a podcast and begin connecting with your customers,” Fraser added. Be strategic about the podcasts you want to appear on and pitch to the host.

Growth 118

Growth Entertainment Engineering Follow-up 118

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding. What is a Product Launch? Congratulations!

Launch 59

Launch Negotiate Product GTM 59

Search Engine Land

JANUARY 9, 2023

“By adding another strategic omnichannel partner integration to our roster, our merchants can seamlessly advance their omnichannel operations while unlocking new channel growth. Sharon Gee, vice president of revenue growth and general manager of omnichannel at BigCommerce. How it works.

Launch 97

Launch Networking Campaign Growth 97

Gong.io

DECEMBER 5, 2022

That’s why having a strategic sales plan is vital. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit.

Strategize 62

Strategize Sales Quota Pipeline 62

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Highspot

JULY 10, 2023

Highspot opens Hyderabad office and appoints Chief Operating Officer of Highspot India HYDERABAD, July 7, 2023 /PRNewswire/ — Highspot , the leading sales enablement platform that increases sales productivity, today announced the launch of its India operations in Hyderabad.

Launch 52

Launch Appointment Engineering User Experience 52

Highspot

NOVEMBER 2, 2022

“In a challenging sales environment, strategic enablement is the way forward,” said Sheevaun Thatcher, VP of Global Sales and Success Enablement, Slack. Customer growth within the Manufacturing (41 percent increase), Media (45 percent increase) and Professional Services (44 percent increase) industries.

Growth 98

Growth Product Customers Healthcare 98

Sales Pop!

SEPTEMBER 10, 2023

In the ever-evolving landscape of business, the quest for growth and scalability remains a perpetual pursuit. The paradigm of achieving this growth, however, is in a state of transformation. Not merely as a tool but as a catalyst for growth, transformation, and enduring connections.

Growth 69

Growth CRM Pipeline Trust 69

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Highspot

DECEMBER 19, 2023

Define Metrics That Matter To gauge success and identify areas for growth, track two types of metrics – operational and strategic. Strategic metrics evaluate broader impact, focusing on pipeline creation and converting qualified leads into closed business. Let’s make those sales goals a reality! Request a demo today.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Lead Fuze

JULY 23, 2023

We will delve into concepts like market segmentation and strategic planning which can help elevate your business above the competition. It’s the lifeblood that fuels strategic marketing plans and drives successful business strategies. Unlock business success by finding your target market through strategic market segmentation.

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Product 106

Product Objectives and Key Results Strategize Technology 106

Highspot

MAY 5, 2020

SEATTLE, May 5, 2020 /PRNewswire/ — Highspot, the sales enablement solution that reps love, today announced the launch of its Austria, Germany and Switzerland (DACH) operations, headquartered in Munich. We empower companies to elevate customer conversations that drive strategic growth. About Highspot.

Launch 52

Launch Territory Strategize Technology 52

Salesforce

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Promote efficient growth by focusing on high-potential and high-revenue accounts. Next steps for efficient growth.

Promote 98

Promote Growth Objectives and Key Results Up-sell 98

Highspot

SEPTEMBER 13, 2022

13, 2022 /PRNewswire/ — Highspot , the sales enablement platform that increases sales team productivity, today announced perennial recognition across various publications for its business growth and culture. The recognition comes on the heels of rapid sales enablement category growth. SEATTLE, Sept.

Growth 52

Growth Launch Technology Technology 52

Sales Pop!

MAY 2, 2024

On Instagram, they launched a series of “cleaning journey” highlights, where influencers documented their daily routines using UseActive products. Each post was strategically linked to a detailed blog post on their website, which then directed traffic to their Amazon services page.

E-commerce 52

E-commerce Niche Launch Education 52

ConversionXL

MAY 1, 2017

Editor’s Note: this piece is an excerpt from Hacking Growth. How to Avoid “Growth Stalls”. Such lapses in strategic vision and product innovation often lead to a company experiencing what is called a growth stall, a phrase coined by Matthew Olson, Derek van Bever, and Seth Verry of CEB , a leadership advisory network.

Growth 127

Growth Start-ups Price Drivers/motivators 127

Martech

AUGUST 4, 2021

and OMERS Growth Equity. Ultimately, multiple departments and team leaders were part of the decision-making process to purchase the DAM including Clio’s VP of Marketing, Director of Strategic Engagement, Director of Content and Communications, and Director of Inbound Marketing and Operations. Rowe Price Associates, Inc.

Legal 120

Legal Growth Technology Technology 120

SaaStr

MARCH 16, 2022

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. This is one of the most important questions for founders to answer as they prepare to launch a product. The Power of PLG.

Growth 90

Growth Product Niche Launch 90

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Do you know what drives revenue growth? ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals.

B2B 119

B2B Customers Appointment Objectives and Key Results 119

Highspot

SEPTEMBER 21, 2021

Challenger, Corporate Visions, Sandler and more than 20 leading sales organizations launch new Enablement Packages on the Highspot Marketplace. “Consistent rep performance unlocks repeatable revenue growth. SEATTLE, Sept. Contact: Elena Edington, 206-817-4339, elena.edington@highspot.com. ###.

Launch 52

Launch Customers Strategize Sales 52

Lead Fuze

JUNE 26, 2023

Whether you’re a sales rep, recruiter, startup owner, marketer or small business proprietor, the decision to bring in external expertise can significantly impact your growth trajectory. “Boost your brand’s visibility and revenue growth with the specialized services of a marketing agency.

Growth 52

Growth Objectives and Key Results Retail Clients 52

Sales Hacker

APRIL 27, 2020

Sales enablement best practices will get you started, but you need to be able to think strategically. Her company is a player in a new industry and is in hyper-growth mode. Set priorities based on the org’s strategic objectives. Become a strategic partner. Stephanie Middaugh , Sr.

Strategize 88

Strategize Government Objectives and Key Results Sales 88

Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform.

Launch 52

Launch High impact Go To Market Pitch 52

Openview

FEBRUARY 5, 2019

At launch, we are so focused on getting product-market fit, then gaining traction in the market and putting up good growth numbers. But before we know it, if we aren’t careful, we find our growth being stunted on the top line by customer churn. How capital is used has everything to do with how steep growth can be.

Growth 94

Growth Strategize Launch Price 94

SaaStr

APRIL 9, 2024

What Makes Up GDP Growth From a macro perspective, different variables affect GDP growth in general: It’s three things. Population growth Productivity growth Debt growth We know that we won’t see population growth until the medium-to-long term. That leaves one variable we can leverage — productivity growth.

Product 99

Product Government Healthcare Growth 99

SaaStr

JANUARY 10, 2024

Mistake #1: Not Participating in Company Strategy CMOs need to be involved, and a common mistake founders make is not involving them in strategic conversations within the C-suite. During their recent hyper-growth phase, Rick Schultz CMO at Databricks hired a lot of marketers. .” I thought I was being so smart, so strategic.

Pipeline 109

Pipeline Growth Strategize Start-ups 109

Search Engine Land

FEBRUARY 21, 2024

This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience throughout the customer journey. Consumers now access multiple devices and use diverse channels where they expect their favorite brands to be present.

Customers 114

Customers A/B testing Strategize User Experience 114

Hubspot

JANUARY 27, 2020

I talked to several growth leaders and also wrote down my own favorite ways of combating success theater, which I'll share now. Nigel Stevens, founder of Organic Growth Marketing , encourages an embrace of failure internally and externally: "Whenever I only hear of 'wins' for a while, I start to get nervous.

Growth 99

Growth A/B testing Campaign Electricity 99

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. Drata launches products frequently, with 20+ frameworks and a big product release every quarter. They have a quarterly launch rhythm that David Sacks coined, with set times to educate.

Cross-sell 92

Cross-sell Strategize Campaign Education 92

Martech

FEBRUARY 12, 2024

Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. Launching performance marketing campaigns through Google’s Performance Max or other avenues is straightforward and initially budget-friendly.

Relationship building 108

Relationship building Repeat business Campaign Strategize 108

Salesforce

APRIL 7, 2022

While it’s tempting to go full steam ahead to capture your global potential, it’s important to be strategic. Check if the digital and logistics capabilities can support more growth. This exercise will help determine the countries fertile for growth: Search for consumers abroad who know your brand. to keep in mind.

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

Sales Hacker

FEBRUARY 9, 2024

But the perspective of realizing just how much you don’t know and how there are different ways of doing things is what will enable company growth to flourish. #3 Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen. View the launch live demo on demand. Book: Product-Led SEO by Eli Schwartz.

GTM 67

GTM Real Estate Launch B2B 67

Salesforce

FEBRUARY 28, 2024

How can you ensure your next product launch promotes growth and creates new revenue potential? Get articles selected just for you, in your inbox Sign up now Cultivate a culture of innovation Truly innovative brands invest in creating a culture that celebrates creativity, growth, and diversity.

Product 59

Product Non-Profits Launch Finance 59

Martech

JANUARY 25, 2024

is a content ideation machine that uses generative AI to create strategic and cross-channel content. The solution can be used for various types of events such as conferences, product launches, and sports events. It also allows users to customize and collaborate on the content across all digital channels.

Sports 82

Sports Technique Campaign Technology 82

Sales Hacker

MARCH 1, 2024

This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Because they’ve already established their brand, audience, and distribution , launching a product to their supporters garners immediate sales.

GTM 71

GTM Launch B2B Growth 71