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How Codecademy Saw 5X Growth with Strategic Testing

ConversionXL

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . From spaghetti testing to strategic testing . That’s what led us to strategic testing. We saw a strong positive result, so we kept moving.

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Unifying projects and products: The power of program management in martech

Martech

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

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Lifting the lid on Google’s black box to find growth by Adthena

Search Engine Land

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. At the same time, we witnessed an upsurge in Performance Max adoption, GA4 updates, the launch of Transparency Center, and the rise of Generative AI. Actively monitor and refine your PMax campaigns to achieve the best results.

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Field Sales Enablement: What Is It & How to Measure Success in 2024

Veloxy

With enablement, sales teams stay updated on: Market trends Competitor information Product updates Key Customer Insights This knowledge helps them adapt quickly to changes. New Product Launches or Updates Offer early access to information and training on new products or updates before their launch.

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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Success depends on understanding your objectives, both for the organization and the people you support. Sales enablement best practices will get you started, but you need to be able to think strategically. Her company is a player in a new industry and is in hyper-growth mode. Become a strategic partner.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. If there’s one thing I hope we see in 2024, it’s a return to emphasizing strategic thinking over get-it-done tactics. Get MarTech!

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Master the Sales Development Playbook to Boost Growth

Highspot

This results in a more powerful go-to market strategy. The sales development playbook ensures all sales interactions, including objection handling and closing techniques, are standardized and maintains a uniform customer experience throughout the buyer’s journey. Build Consistency Across the Sales Team Customers expect consistency.

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