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How work management tools are connecting marketing teams and processes

Martech

Roughly 17% of businesses in the survey replaced them this year, up from 15% in 2021. Monday.com joined this group when it launched Monday Marketer earlier this year. “We Digital experience company Acquia recently launched an integration between their CDP and workflow automation platform Workato. .

Process 117
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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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10 questions to ask when auditing your email program

Martech

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. A pitch for bringing back the strategic planning session.

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Why we care about email marketing: A marketer’s guide

Martech

A successful email marketing program requires a thorough understanding of the channel, from acquisition to strategic planning, data collection, and management. billion users as of 2021 to 4.5 billion in 2021 to $97.1 Unlike other channels, marketers need to know the mechanics of message delivery, too. billion in 2025.

B2C 122
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How Young Companies Can Sign Major Clients with Alexandra Schrecengost

Sales Hacker

Sam Jacobs : Alexandra Schrecengost founded Virtual With Us in 2020, and Culture With Us in 2021, supporting corporations through cultural programming, DEI initiatives, and food and beverage entertainment to improve human connections. I launched during the pandemic, during global supply chain stress. You have to be fluid and nimble.

Clients 100
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Driving Digital Transformation at HSBC

Highspot

JB: In 2020, HSBC announced strategic plans around specific market sectors and products we wanted to compete in. JB: We began by interviewing 70 of our largest clients in 2021. James Bickerton, Head of Client Development, Global Banking, HSBC, sat down with Robert Wahbe, CEO, Highspot, Inc. to learn more. HOW DID IT BEGIN?

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PODCAST 127: Leadership Lessons From 10 Years of Democratizing Youth Sports w/ Brian Litvack

Sales Hacker

It’s about 10 years ago this month that we really launched the LeagueApps platform and had a few organizations that were using it. And then what have you done in response, as you look ahead to 2021, 2022, and beyond? But pretty quickly saw the value that LeagueApps provided. This is going to work.”

Sports 72