Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards.

A/B testing 78

A/B testing Engineering Launch Drivers/motivators 78

Martech

MARCH 7, 2022

“It gives you the ability to rapidly innovate, test a hypothesis, get feedback, make another decision, test that decision, get more feedback, and do that all very, very quickly, so you can stay on track.”. Marketers looking to plan their next ad, message or campaign traditionally have relied on hindsight, or legacy, research.

Customers 84

Customers Launch A/B testing Campaign 84

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 96

Commission Objectives and Key Results SQL A/B testing 96

Lead Fuze

OCTOBER 6, 2021

7 Steps to Run Outbound Sales Campaign. A customer persona (alternatively referred to as a buyer persona) is a semi-fictional character that embodies the essential characteristics of a sizable part of your customers, based on data gathered from user testing and web analytics. Step 1: Create a customer persona. Analyze your data.

A/B testing 52

A/B testing Sales Contact Cold Call 52

Martech

DECEMBER 15, 2022

It seems as if we have been thinking about Holiday 2022 since we put the decorations away last year. By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. Visits to landing pages tied to email or social campaigns. Test results. Time on page. Repeat visitors.

Objectives and Key Results 84

Objectives and Key Results Cross-sell A/B testing Promote 84

Search Engine Land

MARCH 7, 2023

On the paid side, the highest ROAS of 22.68x came from branded search campaigns, sparking increased brand awareness. Requires A/B testing and experimentation to support a long-term strategy and ROI. PPC should be used to kickstart a campaign and experiment to understand your target audience better. PPC vs. SEO?

Engineering 98

Engineering Objectives and Key Results A/B testing UX 98

ConversionXL

JULY 25, 2022

Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. Marketing playbooks are frameworks for consistent campaigns. In marketing’s case, the play is a campaign or channel. For example, you might have a playbook for a brand awareness campaign that includes several channels.

Objectives and Key Results 93

Objectives and Key Results Campaign A/B testing Follow-up 93

ConversionXL

MAY 27, 2022

The state of demand generation in 2022. Each marketing campaign should have one specific message based on a single idea. This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). Demand generation’s approach was born out of necessity.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Search Engine Land

FEBRUARY 10, 2023

Google ad label experiment makes it easier to distinguish paid results 2022: The design was a throwback to 2017’s green, boxed ad labels. 3 changes coming to Google Ads automated extensions 2022: Automated and manual extensions could be shown together, Google Ads added a report and they could be added at ad group, campaign, or account level.

A/B testing 93

A/B testing Engineering Promote Campaign 93

Hubspot

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Is there room for growth and innovation?

Promote 95

Promote Non-Profits A/B testing Education 95

Hubspot

OCTOBER 9, 2019

Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it's hard to look back and see what's driving traffic to your site and what isn't. Promote: Promote your blog post on social media and email newsletters to generate traffic. Post and promote. Write ad copy. Influencers.

A/B testing 78

A/B testing CTR Engineering Referrals 78