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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

As a result of technological innovation and shifts in user behavior, modern search marketing strategies must now consider a significantly broader set of platforms than ever before to effectively understand and market to target audiences and capture true search demand. Traditional search engines. It had a 0.6% as of August 2021. Brave Search.

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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” billion), according to the IAB.

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Why we care about performance marketing

Martech

There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. There are three main types of performance marketing payment models: Percent of sale – The advertiser pays a commission on each sale generated.

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This day in search marketing history: January 23

Search Engine Land

Read all about it in Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M Also on this day Neeva seeks to expand user base with free subscriptions 2022: The free basic subscription was an alternative to its full-featured subscription, which cost $4.95 Google Health Close To Launching? The NASDAQ overall was at 15.5%.

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How to use QR codes to leverage CTV and cross-channel campaigns

Martech

Read next: CTV and cross-channel advertising in 2022. This opens up the opportunity for commission-based partnerships in the future.”. “QR One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product. Get the daily newsletter digital marketers rely on.

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30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

Embrace sales technology and analytics Sales technology is among the biggest facilitators that help managers solve the biggest problems that come with outside sales. Luckily for you, there is field sales technology that can automate your calendar and follow-up.