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SEO year in review 2023: The year of generative AI

Search Engine Land

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In the UK, publishers sued Google for $4.2

Retail 116
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A deep dive into how marketers use MarTechBot

Martech

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

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3 key trends impacting search marketing today

Search Engine Land

Organizations that violate the GDPR can be fined up to €20 million or 4% of their global annual turnover, whichever is greater. Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5%

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What To Do if Your TAM is Too Small for VCs

SaaStr

The second proof point is launching a product expansion for real. And you need to launch these expansions, not just show mock-ups or talk about them. And you need to launch these expansions, not just show mock-ups or talk about them. Show how every customer in a large market can really use your product.

Launch 95
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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

While it would have been easy to dive into auditing this market for rankings, we recognized that the devil is in the details. In 2023, Android had a 95.17% market share, while iOS only had 3.98%. Since our client’s solution only works with iOS, India is not the right market to focus on. Processing.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Andrei Faji, Engagement Marketing @ PandaDoc. Definitely make #CXLLive a priority in 2023. (It Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. Great talks.

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