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Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Despite losing $400 million in 2023, they nearly broke even just one year later.

Growth 89
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Yelp ad revenue rises 14% as advertisers ‘shift towards performance marketing’ 

Search Engine Land

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Higher average revenue per location across services and RR&O categories was also credited for driving the company’s success by Yelp bosses. For the ninth consecutive quarter, we delivered double-digit growth.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 127
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Dear SaaStr: What Are The Biggest Problems You Face as a Startup Founder?

SaaStr

With only say 30–40 employees to service $4m-$6m in revenue, even the loss of one key hire can seem almost fatal to the business. You can raise ever more venture capital to fund it, or you can try to stay more capital efficient but often trade off some growth just when it’s getting going. From $30m-$40m ARR on: TAM Exhaustion.

Niche 104
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Highspot Launches Highspot Copilot for Sales Enablement

Highspot

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Gartner is a registered trademark and service mark of Gartner, Inc. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7% and/or its affiliates in the U.S.

Launch 64
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Taking our customers’ success to new heights in 2024

Highspot

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7%