SaaStr

MAY 25, 2024

The pie chart above is from 2023 and is part of a regular NPS survey where they ask customers what they do and don’t like about Cloudinary. Lesson #3: Treat PLG and Sales Motions as a Continuum If you fast forward a few years from launch, Cloudinary found that customers on a self-service plan started to expand. They’re very different.

Growth 125

Growth GTM Product Consult 125

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. What Caused This Crowded Software Market?

Product 113

Product GTM Cross-sell Commission 113

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 114

GTM Sales Pipeline Growth 114

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 89

GTM Launch B2B Lead generation 89

SaaStr

OCTOBER 4, 2024

Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023. The Power of Building an Ecosystem When Klaviyo started, they launched on Hacker News as everybody did back in the early 2010s. It was game-changing for thousands of businesses on spreadsheets.

E-commerce 123

E-commerce Product Customers Niche 123

ConversionXL

JULY 28, 2021

When Google officially announced the launch of GA4, they said: “The new Google Analytics will give you the essential insights you need to be ready for what’s next.”. By 2023, Google plans to do the same. To do this, you’ll first need to configure GTM. Here’s how to set it up in GTM: Click Tags > New. Image source ).

GTM 146

GTM Follow-up Technique Campaign 146

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! GTMnow launches next Tues, Aug 15th! Share The GTM Newsletter Alright so let’s get back to the good stuff. See more top GTM jobs here. Happy Friday Everyone!

GTM 79

GTM Sales Launch Pipeline 79

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Martech

JUNE 4, 2024

It is like an entire… I don’t know… GTM attribution, but we can literally now track everything. And there was more than $100 million in ad spend, and we analyze half a billion in pipeline and $70 million in revenue from Q4 2023 and Q1 2024. There were, like, 260,000 MQLs in the data set. What we found out was not surprising.

SQL 122

SQL Lead generation Education Pipeline 122

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. See more top GTM jobs here.

GTM 52

GTM Pipeline Prospecting Meeting 52

The Bridge Group

OCTOBER 4, 2022

T oday we launch our 2022-23 SDR motions, metrics, and compensation research. Two quick points of housekeeping: This survey covers SDRs, not AE (we've concluded our AE research until 2023). You likely have multiple teams/segments in your GTM motion (e.g., This is our 9th iteration of this project since 2007.

GTM 27

GTM Launch Sales 27

Sales Hacker

MAY 13, 2025

The role of hyperlocal data, competitive analysis, and personalized content in GTM strategy. 26:00 Bespoke GTM: why no two locations (or campaigns) should be the same. 26:00 Bespoke GTM: why no two locations (or campaigns) should be the same. Why software innovation must start with intelligence, not workflow. Welcome.

GTM 73

GTM Engineering Start-ups Growth 73

SaaStr

APRIL 7, 2023

We’re so excited to announce our launch speakers for SaaStr Europa 2023 in London. It’s here! Join us on 6-7 June at the Tobacco Docks to learn from the leaders of UiPath, Rippling, Zapier, Bill, Braze, Loom and more! Check out the detailed agenda here. The Best in SaaS Come to LONDON appeared first on SaaStr.

GTM 85

GTM Launch Growth Meeting 85

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). It’s official. Anyway, let’s get into it. Subscribe for free to receive new posts and support my work.

GTM 85

GTM Up-sell Price Start-ups 85

Sales Hacker

MAY 9, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Get specific – launch campaigns 2x faster beats transform workflows.

GTM 85

GTM Launch Represent Growth 85

Sales Hacker

MARCH 1, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The launch of Default 2.0

GTM 65

GTM Non-Profits Launch Growth 65

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 97

GTM X-functional Price Pipeline 97

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This can be seen from hiring trends and also industry prominence.

GTM 108

GTM Customers Non-Profits Growth 108

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. She specializes in launching products, entering new markets, and scaling companies to the enterprise. Hello and welcome back everyone to the GTM podcast. Lots to cover.

GTM 78

GTM X-functional Objectives and Key Results Start-ups 78