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Getting Employee Training Right — Here's What I Learned [+Business Leader Insights]

Hubspot

High Expense According to the 2023 Training Industry Report , companies spent an average of $954 per learner in 2023 compared to $1,207 in 2022. While these may seem intrinsic, soft skills should be developed and nurtured. Small ($1,420) and midsize ($751) companies spent more per person than large corporations ($481).

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9 interesting Google patents from 2023 and what they mean for SEO

Search Engine Land

This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO. China, Europe, Russia Publication date : October 2023 Google Search is getting even smarter with more filters to refine searches. Do the patents reflect Google’s actual practices?

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Google Ads lets you create campaigns using conversational AI

Search Engine Land

Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. Advertisers across the board should be celebrating this news due to the intrinsically cooperative experience it brings to the campaign creation process.

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Doubling Down: Nina Achadijian, Partner at Index Ventures

SaaStr

My most recent was a $4M seed round in Class Companion, announced in October 2023. We are an “entrepreneur-first” investor – we partner with exceptional founders with unique insight who are intrinsically driven to make their vision a reality. What’s your most recent disclosed investment? Why did you do the deal?

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The Playbook for Maximizing Your ROI for Live Events with GUIDEcx Founder and VP of Sales Todd White (Pod 645 + Video)

SaaStr

Is there still room for in-person events in 2023 and beyond? We look at the most efficient ways to drive revenue,” White says, explaining GUIDEcx’s decision to pursue live events in 2023. Before the pandemic, hybrid and virtual gatherings accounted for only 18.9% of all events. But after the pandemic, the number shifted, with 59.5%

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I Analyzed Thousands of Outreach Instances. Here’s What Most Users Miss.

Sales Hacker

If you do it correctly, you’ll reap many rewards, intrinsic and extrinsic. We’re doing the webinar on December 21st so you can be prepared for 2023. But ultimately this process is challenging for any org, no matter the size. Change is hard in the beginning, messy in the middle and gorgeous in the end.

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Measuring and optimizing for Google Core Web Vitals: A technical SEO guide

Search Engine Land

But do remember, these two tests are not intrinsically connected. In 2023, this is one of the most widely encountered issues, with few simple, off-the-shelf solutions. However, since the data is not too rich, you may wish to leverage the traditional lab data and diagnostics to progress. SUBSCRIBE See terms.