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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Having proper schema structure on your website.

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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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Google Ads rolls out new tool for centralized access to all first-party data

Search Engine Land

With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. With Google Ads Data Manager, you can connect to a variety of different data sources, such as customer relationship management (CRM) and customer data platforms (CDPs).

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The Generative AI Stories You Cared About Most in 2023

Salesforce

11 Time-Saving GPT Prompts for Sales Crafting a good GPT prompt can be deceptively simple, but getting it just right requires nuance that can deliver a big productivity win, especially in sales. For example, “you may also like” product recommendations, and automated customer support. Do customers prefer email or text?

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently?

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Salesforce updates Einstein 1 Platform with unified business data

Martech

The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Some genAI capabilities are currently available or in beta, while others will be rolled out in 2024. Customer service. Why we care. We’d like to know how it’s been for you. Get MarTech! In your inbox.

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HubSpot unveils AI additions and a revamped Sales Hub

Martech

Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email. This will launch in early 2024.

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