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The Generative AI Stories You Cared About Most in 2023

Salesforce

What can you say about a technology that, in under a year, captured the world’s imagination, became the #1 tech spending priority , spawned countless news articles, drew the attention of the White House, and was featured on “Last Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night Live,” and “South Park”?

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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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Salesforce updates Einstein 1 Platform with unified business data

Martech

The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Einstein 1 Platform provides conversational AI to every cloud, including sales, service, marketing and commerce. Some genAI capabilities are currently available or in beta, while others will be rolled out in 2024.

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How AI’s ‘describe and done’ can revolutionize your work

Martech

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. These integrations typically involve data management capabilities. To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

CRM 96
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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Those days are over.

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The CMO’s guide to aligning martech and business strategy

Martech

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. You must understand the technological aspects and the company’s goals and strategy.

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How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Martech

It began in 2003 as an Amazon seller, and has since built out data-driven operations that deliver personalized experiences and customer service. ThriftBooks bases its ecommerce strategy on five pillars: price, book selection, product quality, customer service and loyalty programs. Do I need to wait?’”