Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? Happy New Year!

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Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

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Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. There is room for combinations in different parts of your GTM motion. Effort How much time and resources does it take for a customer to get started using your product? For example, if customers need to hand over the keys to any of their core systems, this is a high-risk move for them.

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Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. ELM “In The Wild”: Marketing with this ecosystem-led approach has been snowballing with momentum. The tracks are laid.

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Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

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Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. For example, updates on more customers using the product. Make sure your message lands.

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Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Read more about Google Chrome’s 3 AI features here.

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Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Now you’re ready to go. Nail your value proposition. Don’t do that.

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SaaStr

JULY 18, 2023

David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Will a wave of IPOs in 2024 bail everyone out? Who Will Win the Go-to-Market AI Race — Startups or Incumbents? Is it all about AI?

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SaaStr

NOVEMBER 5, 2023

The 2 Hour Rule The 6 Must-Have Go-To-Market Models Divvy Used to Its $2.5B SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024   2. The Proven Customer Acquisition Strategies Behind Toast’s Record Breaking Growth with Toast’s CRO 2.

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SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process.

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Sales Hacker

FEBRUARY 9, 2024

However, a healthy dose of pessimism in the right places can actually be helpful – here a three key places #1 Customer discovery calls In the early stages of solution development, customer interviews are key. More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. That’s sales.

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SaaStr

NOVEMBER 19, 2023

SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Record-Breaking Growth with Toast’s CRO, Jonathan Vassil and Founders Fund Partner Sam Blond  4. SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024        Top Videos This Week: 1.

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SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. The focus of the GTM org was on generating more demand. How do you build out a Sales Development (SDR) function at your SaaS company?

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SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. But as Prathipati himself is now quick to point out: where is the customer? Mistake #3: Designing tech-first, not market-first. Adapt to your customers.

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