How to choose the right marketing AI tools for real business impact
Martech
MAY 13, 2025
As adoption grows and the technology matures, the conversation isn’t “What can we try?” In 2024, 72% of companies reported using it weekly, up from 37% in 2023, according to the MarTech report Generative AI for Content Creation: A Marketer’s Guide. ” but “What’s delivering results?”
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