Remove 2024 Remove Strategic planning Remove Technology
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How to choose the right marketing AI tools for real business impact

Martech

As adoption grows and the technology matures, the conversation isn’t “What can we try?” In 2024, 72% of companies reported using it weekly, up from 37% in 2023, according to the MarTech report Generative AI for Content Creation: A Marketer’s Guide. ” but “What’s delivering results?”

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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Additionally, over 40% of consumers in 2024 leaned on third-party review sites such as Yelp to help them make purchasing decisions. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? What technology can I lean on to increase my average basket value?

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HubSpot’s February 2024 releases include advanced forecasting with AI, new integrations and more

Martech

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. This level of precision is huge, enabling more effective business management and strategic planning. And they are just the tip of the iceberg. In your inbox.

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How to structure digital asset management governance

Martech

The executives] are focused on long-term strategic planning alignment to any sort of DAM program goal, as well as monitoring the system,” said Horodyski. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you. Get MarTech!

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

Now, retail success depends on integrating a blend of diverse technologies to thrive. This session is your guide to boosting efficiency, enhancing customer experience, and driving profitability through strategic planning. 📅 June 20, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT

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Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Martech

There are some great resources available for those important topics, including the National Institute of Standards and Technology AI risk management framework , a great starting point if your role is responsible for AI governance. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

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