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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

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"We Need Training." Posted on March, 2025

Partners in Excellence

What subjects, prospecting, qualifying, deal strategies, account management, call planning/execution, objection handling, closing? Is it integrated into your GTM/customer engagement strategies? They had changed their GTM strategies and were targeting different sets of customers. Choose from our course catalog!

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

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7 Top CRO Tips on Annual Planning

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 7 CRO tips for smarter annual planning 1. The goals need to mirror that.”

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How to choose the right AI sales assistant for smarter selling

Highspot

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. This resulted in 20% more platform usage.

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B2B sales enablement: How to elevate your approach

Highspot

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches.

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AI Apps The SaaStr Team Loves — and Uses Every Day

SaaStr

These tools aren’t just shiny objects — they’re the foundation of how a small team creates outsized impact. ✨ Lemkin (@jasonlk) June 4, 2025 The AI revolution isn’t coming. We feed it our YouTube videos and SaaStr sessions, and it spits out crisp, actionable summaries that actually capture the key insights.