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When pitching, emphasize the specific problem your product solves rather than its features. Handleobjections by agreeing then asking a trap question. When faced with objections, agree with the prospect first to lower their defenses. When faced with objections, agree with the prospect first to lower their defenses.
Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. Maybe your reps are getting stuck because they skipped objection-handling content.
Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Those that use AI realize up to 20% better revenue outcomes.
For example, reps getting to practice pitch delivery and objectionhandling at scale (not to eliminate reps, but to sharpen them). Leaders like Kevin “KD” Dorsey use AI to surface rep weaknesses, diagnose call issues, and build targeted training. Codify “what good looks like.” You can’t coach what isn’t defined.
. “Leaders are busy—spending one or two hours in role plays isn’t scalable,” said Niyati Parikh, Dean of Sales College at Visa University at Visa, shared for our State of Sales Enablement Report 2025. ” This role-play helps sales reps develop a concise sales pitch that’s on message and easy to personalize.
Thiscan be done in different ways for examples quizzes and tests to check their knowledge on key concepts, Training Simulation which can in term of role plays, practicing elevator pitch with a video coaching tool. Reinforce the training by having reps practice objection-handling skills to receive feedback from managers or peers.
Tools like Agentforce provide personalized sales role-plays that help reps refine their pitching, objectionhandling, and negotiation skills. They’re wary of big promises and sales pitches, often delaying decisions as they evaluate options across multiple channels.
Presentation and Pitch Multimedia Content: Sales reps can use multimedia content, such as videos and interactive presentations, to create compelling and memorable sales pitches. Data Analysis: Sales teams can analyze objection data to refine their objection-handling strategies and materials.
Thiscan be done in different ways for examples quizzes and tests to check their knowledge on key concepts, Training Simulation which can in term of role plays, practicing elevator pitch with a video coaching tool. Reinforce the training by having reps practice objection-handling skills to receive feedback from managers or peers.
We get into the tactics, how to validate and scale Go-To-Market programs, how to operationalize product data, what technical growth really means in 2025 plus why AI doesn’t eliminate the need for growth. Teams just changes how they’re built. Enjoy the episode. Uh, and doing so in an outbound context. Tend to approach outbound.
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