Why the media industry embraces martech transformation to win over consumers
Search Engine Land
OCTOBER 6, 2022
Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. 84% of people say that the experience provided by a business is equally important to the product or service they’re using. A seamless end-to-end journey.
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