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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

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Why Purpose-Built Agents are the Future of AI at Work

Salesforce

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. They can’t tell you, for example, about open sales opportunities or provide year-to-date campaign performance.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

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The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires

SaaStr

Keys to HubSpot’s Success: The “Hub” Strategy : HubSpot mastered the land-and-expand model, starting with Marketing Hub and strategically expanding to Sales Hub, Service Hub, CMS Hub, Operations Hub, Commerce Hub, and Content Hub. They’re targeting 20-22% operating margin by 2027 and 25% in the long term.

Customers 106
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15 cutting-edge tools every B2B marketer should know

Martech

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. trillion in 2021 to $3 trillion by 2027.

B2B 97
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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Who should consider creating an in-game ad campaign Any brand or advertiser looking to expand their marketing campaigns outside the normal scope would be a great candidate to invest in an in-game ad campaign.

Gaming 79
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How to Build A Sales Enablement Framework

Hubspot

A press release from the firm predicts that sales enablement budgets will increase by 50% from 2023 to 2027. Create strategic content. A sales enablement framework establishes a collaborative process and gets disparate departments on the same page. It’s time to embrace enablement, or Gartner says your competitors will first.

Sales 74