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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. It employs specialized teams to handle regulated markets such as financial services. Dig deeper: Does your company need a CDP?

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This day in search marketing history: February 14

Search Engine Land

New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review 2014: The update gave users the option to override changes without having to review the conflicts first. Vertical Search Provider Healthline Beefs Up Content, Features 2008: More search, tools and content, plus a marketplace.

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What is CRM and how does it support marketing?

Martech

These solutions are designed to help sales and service agents communicate with customers more effectively. At their core, CRM tools offer solutions to help support sales and service agents with customer communications. Its geographic reach, cloud service, and customer service management make it a contender for the leader group.

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Boosting Business Success with AI Marketing Automation

Lead Fuze

Imagine having an intelligent assistant that never sleeps, always learns and optimizes your campaigns while sipping your morning coffee. When you incorporate AI into your strategy, you’re stepping up your game in personalizing messaging across channels and optimizing campaigns using customer behavior analysis.

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The Impact of AI on Sales Strategies and Performance

Highspot

In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. This signifies a shift in how products and services are discovered, evaluated, and chosen, emphasizing the necessity for sales reps to use AI to meet client needs.

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10 Fast Tips to Winning More Consulting Clients

Hubspot

The job outlook for consultants is expected to increase by 14% through 2028 , proving there is plenty of opportunity in this growing field. When you are crystal-clear on what you have to offer and are able to convey this to the right prospect, you’ll be able to sign the clients who need your services most. It doesn’t hurt to ask.

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Why Digital Media is Killing TV Advertising

Hubspot

For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028.