Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason? What replaces it?

GTM 116

GTM B2B Education Consult 116

SaaStr

JUNE 26, 2025

Customer support cracked the deflection code with AI. These aren’t simple FAQ bots – they’re AI agents that can access customer data, apply business logic, process transactions, and escalate intelligently. The AI Account Executive Is Arriving. The AI Account Executive Emerges. The Goal Again?

Territory 103

Territory Sales Negotiate Price 103

SaaStr

JUNE 25, 2025

The deal shows acquirers are hungry for revenue acceleration—Xero expects to more than double group revenue by 2028 with this acquisition. NPS of 45 and 71% TPV growth per customer in their first 12 months. This B2B2B model generated 35% of revenue while dramatically reducing customer acquisition costs. The result?

Drivers/motivators 81

Drivers/motivators Territory Strategize Growth 81

SaaStr

JUNE 2, 2025

Billion PostgreSQL Battle for AI Agent Supremacy Brief Overview : Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. ” Databricks CEO Ali Ghodsi noted that “pretty much every customer we have wants to leverage agents.”

Government 71

Government Represent Strategize B2B 71

Sales Hacker

OCTOBER 2, 2024

Attention’s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. AI has high potential and low penetration.

GTM 113

GTM Sales Pipeline Growth 113

Salesforce

JANUARY 22, 2024

It will affect vocations such as customer operations, marketing and sales, software engineering, and research and development. If you’re in sales or customer service, you can now devote more time to interacting with customers to create even better relationships. trillion and $4.4 People will now have time to, well, be people.

Healthcare 122

Healthcare X-functional Engineering Technology 122

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. But how do you convince those customers to stay with you?

Retail 108

Retail Strategic partnership Gaming Trust 108