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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Retail 110
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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

Customers 103
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Will the EU disrupt AI-powered customer support?

Martech

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

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Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

Search Engine Land

This approach can drive customer engagement and enhance return on ad spend (ROAS) for third-party brands and advertisers. retailers focus on expanding their Retail Media Networks (RMNs) and offering omnichannel engagement opportunities, Insider Intelligence predicts that revenues from retail media will exceed TV advertising by 2028.

Retail 96
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5 Interesting Learnings from SproutSocial at $360,000,000 in ARR

SaaStr

A Healthy Mix of Small, Medium, Enterprise and Channel / Agency Customers It takes a village in many cases. They don’t plan to hit 20% non-GAAP margins — the general definition of true “efficiency” — until 2028. Those 3% of customers make up about 40% of total revenues today.

Growth 87
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Is the metaverse going to go big or go home?

Martech

billion in 2028. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 billion in 2020 and one set of projections say it could reach $828.95 Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY.

Gaming 124
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How to unlock more value from your event content

Martech

But I couldn’t help wondering — subject-matter experts had spent months creating sessions that would engage ideal prospects and existing customers. trillion by 2028 , per Verified Market Research’s estimates. After the event, what happened to all that content? The global event industry will be valued at $2.19

Campaign 124