article thumbnail

Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Retail 112
article thumbnail

The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

Customers 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Interesting Learnings from SproutSocial at $360,000,000 in ARR

SaaStr

Founded back in 2010, it had steady growth to $100m ARR, IPO’d quietly in 2019, then has grown 30%+ annually every year since. Consistent Growth of 30%+ from $100m to $360m in ARR Not that many grow as consistently as SproutSocial. Without that, it would not have been able to maintain 30%+ growth every year. #4.

Growth 88
article thumbnail

Highspot’s Culture Drives Revenue Growth and Top Tier Recognition 

Highspot

13, 2022 /PRNewswire/ — Highspot , the sales enablement platform that increases sales team productivity, today announced perennial recognition across various publications for its business growth and culture. The recognition comes on the heels of rapid sales enablement category growth. SEATTLE, Sept. About Highspot.

Growth 52
article thumbnail

B2B Reads: Innovation, Powerful Sales Questions, & Content Marketing Trends

Heinz Marketing

The three “I’s” are critical to success and growth. globally by 2028. Marketing automation tools are being embraced by brands to help them deliver the customized and seamless experiences expected by their target audiences. So what is driving this growth? Invention, Innovation, Improvement. 50 Powerful Sales Questions.

B2B 114
article thumbnail

This day in search marketing history: February 14

Search Engine Land

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. comScore Looks Back At Smartphone Growth In “Mobile Year In Review” 2011: Facebook, far and away, was the leader in total engagement with more than 3X the mobile time spent on Google.

CTR 89
article thumbnail

Why we care about loyalty marketing

Martech

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. But how do you convince those customers to stay with you?

Retail 102