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In today’s e-commerce universe, Amazon is a behemoth.We Amazon requires your main product image needs to be on a plain, white background , but here are some tips for your other eight product images: Capture your product from different angles. Amazon isn’t just an e-commerce site; it’s also a search engine.
Our final task is to weave these messages together in a clear, compelling way and stick it on our website (ideally as an A/Btest, if you have the traffic to support it). And when we tested it, this copy went on to increase the pet door supplier’s e-commerce transactions through the home page by 51% and 92% more revenue per user.
However, it’s also important to dig into the numbers and understand them from all angles. It’s important to look at your conversion rate from all angles to determine the best way to improve it. Here are some commerce and marketing strategies you can implement on specific web pages and sections of your ecommerce site.
As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. And just A/Btesting isn’t enough. Email is anything but dead. So, what does work?
Angle (motivation you provide – both conscious and non-conscious). C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). E numerated (quantified, scored, ranked, calculated, “logos”). Market to the 95%, too!
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