Heinz Marketing
MARCH 27, 2019
By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. For many years, I worked in B2C marketing for large technology companies where A/B testing was an ongoing process with teams dedicated to testing and refining in all areas of marketing. Let us know how testing improved your companies program.
Martech
DECEMBER 13, 2023
Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. What do you focus on?
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Search Engine Land
NOVEMBER 16, 2022
Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. 26% claim that a top investment in the coming years will be video editing software, compared to 14% of their B2C counterparts. B2C will feel it first. Keep a finger on the pulse of B2C industry trends. Test, test, and keep testing.
Search Engine Land
MAY 28, 2024
While you might be able to improve ad spend optimization over the short-term (A/B testing creatives, graphics, audiences, placements, timing, etc.), And complex, consultative buying processes with sophisticated buyers don’t just “click and convert” but often require multiple ads in succession or funnels before ever paying you a dime.
Martech
JANUARY 31, 2022
In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” said Lauren Harrison, senior marketing consultant at CloudKettle, a consulting firm. Here A/B testing comes into play. Harrison said. “In
ConversionXL
APRIL 27, 2019
Kerry Bodine, a customer experience consultant, explained the purpose of customer journey maps in a Moz Whiteboard Friday : The goal of the customer journey map is really to get a holistic view of what the customer is going through from their point of view and really what it’s like for them on a personal level, that human level.
ConversionXL
JUNE 8, 2017
Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Very annoying.
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