The Comoto Family of Brands accelerates omnichannel marketing with first-party data
Martech
OCTOBER 14, 2022
When it comes to optimizing their e-commerce sites, Green and her team have traditionally relied on Comoto’s UX and Research teams to provide a testing plan based on qualitative customer research. She noted that even simple A/B tests could produce some big wins. For Green, education and communication have been key. “We
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