Hubspot

MAY 9, 2016

His disdain for marketers who send campaign traffic to their homepage is legendary. He has extensive experience across verticals: In the past he’s run a software company in Europe, an SEO agency in Panama, a real estate portal in Dubai, and worked for an international non-profit. Oli Gardner , Co-founder, Unbounce.

Conversion 70

Conversion Real Estate Non-Profits Campaign 70

Hubspot

DECEMBER 30, 2011

Calls-to-action (CTAs) are the gateways to lead generation. They're what direct traffic from other pages of your website (like your homepage, 'About Us' page, and your blog) and other channels (like email messages and PPC ads) to the landing pages that can capture leads. You aren't A/B testing your landing pages.

Real Estate 57

Real Estate Lead generation A/B testing Consult 57

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

E-commerce 97

E-commerce Healthcare Real Estate Original Equipment Manufacturer 97

Hubspot

JUNE 8, 2016

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. campaign, device and keyword. 3) Segment Your Campaigns. So what’s the problem? Let’s dive in.

Campaign 78

Campaign B2B A/B testing Healthcare 78

Hubspot

AUGUST 5, 2019

A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. This gives you a real-life glimpse at what led a marketing team to reach success on Facebook. Financially, the campaign also provided ROI with a 61% lift in purchases and a 42% increase in new buyers.

Objectives and Key Results 78

Objectives and Key Results Real Estate Gaming Launch 78

Hubspot

OCTOBER 17, 2018

But if you’re already testing certain marketing variables and learning from the outcomes, you're executing "growth hacking" without the label. Think about it -- have you ever A/B tested a subject line in an email? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. Experiment Plan.

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

Lead Fuze

JANUARY 9, 2024

Expanding Through Social Media Channels Social media platforms aren’t just for selfies anymore—they’re prime real estate for marketing techniques designed specifically with consumer behavior in mind. then optimizing those email campaigns for phone screens is key to winning this game.

E-commerce 52

E-commerce Growth Retail Gaming 52

Hubspot

JUNE 26, 2018

Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable. Before you get overwhelmed with the vast possibilities of email marketing, let’s break down a few key things to get you started building an strong email campaign that will delight your customers.

Real Estate 101

Real Estate A/B testing CTR B2C 101

PandaDoc

JULY 12, 2022

Research is the crux of any marketing campaign, and email marketing is no exception. You heard this one before, but we’ll say it again loud and proud: subject lines are the make or break of your email marketing campaigns. Also, A/B test it regularly. Most importantly, if you can, A/B test these CTAs regularly.

A/B testing 52

A/B testing Sales Follow-up Campaign 52

ConversionXL

APRIL 10, 2018

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. Smartphone screens offer an incomparably scarcer real estate that desktops or even tablets. As a result, the amount of space you have available for your lead capture campaign is tiny.

E-commerce 110

E-commerce UX Lead generation X-functional 110