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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

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How to align your martech COE with organizational and go-to-market goals

Martech

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Demand generation Role: Drive awareness and interest through targeted campaigns. Boost engagement rates on key channels by 30%. Expand partner-driven revenue by 30%.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

It’s a specified approach that aligns your Google Ads campaigns with the rhythms of consumer behavior throughout the year and your inventory strengths and seasonalities. This article will show you the key components of an effective seasonal PPC strategy, including: Identifying seasonal trends in your industry.

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5 steps to marketing innovation with creative problem-solving

Martech

Select an objective specific enough to guide the process toward something useful, but loose enough to allow for the unexpected. This problem is too loose: “Develop a campaign no one else is doing and half our current customers will respond to.” To get fresh results, you must converse with the world.

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Content Marketing Made Easy, With Some Help from AI

Salesforce

Our research shows that these AI tools for small businesses deliver results: In fact, our Small and Medium Business Trends Report showed that 90% of SMBs using AI report more efficient operations. How AI is shaping online content AI is now creating blogs, social media updates, and email campaigns in just minutes. Let’s go.

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How Agentic Marketing Automation Will Bring a New Era of Efficiency

Salesforce

Agentic marketing automation can help by doing critical work needed to get results across complex workstreams. 3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. Delivering ROI from campaigns: The days of growth at all costs have passed.

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Frequently Asked Questions About Campaign Planning

Heinz Marketing

Planning a successful B2B campaign takes more than creative ideasit requires strategy, structure, and cross-functional alignment. This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution. Whats the real goal of your campaign?