Remove A/B testing Remove Campaign Remove Strategic planning
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6 tips for creating a winning email marketing calendar

Martech

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. Fine-tune your cadence One powerful message beats 20 mediocre campaigns every time. The big bonus?

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Top 27 Small Business Tools to Boost Productivity

Salesforce

The reports generated from analytics are used by organizations to understand performance, optimize processes, and guide strategic planning. These tools can also help build your customer base by creating targeted marketing campaigns and managing your company’s social media presence. Back to top. ) Marketing 20.

Product 89
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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketers are often A/B testing different strategies to optimize campaigns. ActiveCampaign ActiveCampaign offers a user-friendly platform with drag-and-drop automation workflows and strong campaign management features. Multichannel engagement Omnichannel campaigns go beyond email. Data quality.

B2C 117
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How AI is changing the game for PPC account managers

Search Engine Land

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Data team collaboration As PPC campaigns become more first-party data-driven, the partnership between PPC managers and data teams is becoming increasingly important. If not, get started!

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6 tactics to create recession-proof email marketing

Martech

Create or update your strategic plan Whether you have a spreadsheet full of strategy or a bare outline, having a plan can help you allocate time and energy more efficiently. Test one campaign-level approach against another, such as emotion versus urgency or value. Go beyond subject lines and button colors.

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Content Marketing Made Easy, With Some Help from AI

Salesforce

How AI is shaping online content AI is now creating blogs, social media updates, and email campaigns in just minutes. Improves social media strategies : AI optimizes social media campaigns by suggesting the best posting times, formats, and strategies for maximum engagement.

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How to Become a Marketing Manager

ConversionXL

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit? Innovative.

Promote 141