Martech

AUGUST 12, 2024

Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Data-driven decision-making Analytics and Reporting: Leverage the analytics capabilities of the CDP to track campaign performance, customer engagement metrics, and conversion rates.

Customers 118

Customers A/B testing B2C Cross-sell 118

Martech

MARCH 26, 2025

” These include navigating efforts by governments and tech companies to safeguard customer privacy, which are making it harder to gather data about individual users. AI is also used to automate A/B testing, perform sentiment analysis and enhance deliverability. Analytics and reporting capabilities are also advancing.

A/B testing 57

A/B testing Click Through Rate Government Campaign 57

Salesforce

AUGUST 21, 2023

It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. If so, how? What still needs to improve?

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Heinz Marketing

MAY 14, 2024

For example, if optimizing campaign performance is a priority, KPIs like return on ad spend (ROAS), click-through rates (CTR), or cost per acquisition (CPA) can provide valuable insights into the effectiveness of your marketing efforts. Lastly, select metrics that can be accurately measured and reliably tracked over time.

Customers 113

Customers E-commerce Campaign Drivers/motivators 113

Hubspot

FEBRUARY 28, 2020

When determining our KPIs , we debated between using click-through-rates, conversion rates, or estimated revenue. We ultimately decided to track the overall website’s performance by conversion rate. Google Analytics: For measuring web traffic, click-through rates, conversion rates.

User Experience 100

User Experience Click Through Rate A/B testing Conversion 100

Search Engine Land

APRIL 18, 2023

A/B testing Easily split-test ads, landing pages, and even call-to-action buttons to determine where the very best results lie. Successful PPC needs skilled management and optimization – from monitoring bids, Quality Scores , positions and click-through rates.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

AUGUST 30, 2018

A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. Lead generation sites can expect to double their conversion rates. A proof of concept tests the business value of a prototype.

UX 111

UX User Experience Non-Profits A/B testing 111