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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

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How to Estimate a “Net Value” for Your A/B Testing Program

ConversionXL

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. These five types of winners show up in every experimentation program.

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The 14 best HubSpot updates from March 2025

Martech

Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards. AI-powered A/B testing for landing pages. How it helps yo This update takes the guesswork out of A/B testing.

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Sales Follow Up Email Templates (+12 Tips for Smart Salespeople

Sales Hacker

But if you need to send one sales follow up email after the next, you’re like the rest of us. That’s fine, because we’ve got your back, with a list of follow-up email templates you can use to reach out to your prospects and get responses. What Should I Write In a Follow Up Email?

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7 Sales Follow-Up Strategies that Actually Work

Cience

For example, a couple of weeks ago, I read about a guy who followed up his prospect 125 times in nine years until they finally signed a deal. That made me think: what does this guy know about follow-ups that others don’t? Why didn’t he give up after a month, a year, or even five years? Don’t believe me?

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5 Things Many Marketers Forget When Running A/B Tests

Hubspot

"Let''s A/B test it" is the new "Let''s circle back on that.". Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals. 2) Creating the Test Before You Set Your Goals.

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Best Lead Generation Tools for Hot Leads in 2022

Sales Pop!

The main goal is to get their contact information to keep in touch and turn interested visitors into loyal customers. Today, you can choose from a variety of strategies and tools for lead generation : online chats, newsletters, pop-up forms, SEO optimization, knowledge-sharing platforms, etc. Contact Finder Tools. Pipeliner CRM.