ConversionXL

NOVEMBER 17, 2015

More traffic means more conversions. More conversions mean more data. But is the data from the tests you run during major shopping holidays representative? If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

MARCH 1, 2016

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

UX 66

UX Conversion A/B testing User Experience 66

ConversionXL

FEBRUARY 18, 2016

Chris Mercer of SeriouslySimpleMarketing.com offered some additional insight into why you should be using Google Tag Manager… Chris Mercer , SeriouslySimpleMarketing.com: “I like to think of GTM like a video game controller. You want to know the conversion rate of your right-rail email newsletter opt-in. Step 3: Tracking Events.

GTM 86

GTM A/B testing Objectives and Key Results Start-ups 86

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Version B still has a decent chance of winning.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Search Engine Land

MARCH 7, 2023

You gain better insights into conversion rates, keyword performance and estimated traffic. PPC can immediately show ROI, whereas SEO is a long game. PPC is faster to test than SEO. Requires A/B testing and experimentation to support a long-term strategy and ROI. PPC vs. SEO? Or PPC + SEO?

Engineering 97

Engineering Objectives and Key Results A/B testing UX 97

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

JUNE 30, 2016

Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with a brand. Remember back in school, when your favorite classes were the ones where you played games, or at least got to participate in some meaningful or creative way?

Conversion 74

Conversion A/B testing Education Gaming 74

ConversionXL

JULY 1, 2016

Every once in a while a big debate comes along in the conversion optimization industry. All three options have their unique pros and cons as far as UX and SEO go, but which is most suitable for someone running experiments and tests on the regular? But let’s ignore that, let’s just focus on the digital conversion paths.

A/B testing 69

A/B testing Retail UX Conversion 69

ConversionXL

SEPTEMBER 18, 2019

Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). An in-house team often can’t launch multiple tests because their plates are full. Once your in-house team maxes out conversions for that funnel, what will they do next? Conversion rates are low—or unknown.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Research shows that marketers are spending pennies on their conversion efforts. Not happy with your conversions? Let’s play a little game. Remember 92:1?

A/B testing 123

A/B testing Conversion UX Campaign 123

PandaDoc

NOVEMBER 2, 2022

At PandaDoc , we’re all about helping you level up your communications game. The goal of the cold email (and of any sales email , really) is to get you a specific result and conversion, right? Cold email strategies are one of the many tools in the toolbox of successful marketers, but arguably among the hardest to execute well.

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

SaaStr

APRIL 16, 2023

It got you back in the game this hyper growth. I know, because we were working on a game, we started our company in the beginning of 2009, and we completely missed the boat. He also had background doing consumer stuff in the games world. Any particular insights on why that is? It’s the convergence that David talked about.

Start-ups 135

Start-ups Real Estate Product Networking 135

ConversionXL

OCTOBER 15, 2015

How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Next, make it easy for people to start those conversations (e.g. via Unbounce).

Conversion 132

Conversion A/B testing Niche UX 132

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. Featuring a classic game of CRO Feud.) Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. 10K / 1M = 1%.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

MAY 17, 2017

Analytics and testing reports , conversion research presentations, etc. I still remember laughing the first time I heard Peep say, “If you want to improve your conversion rate, all you have to do is make it free.” ” It was an aha moment… optimize for more revenue , not more conversions.

A/B testing 128

A/B testing Growth UX Clients 128

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. 17) Conversion Path. 99 Marketing Terms to Improve Your Marketing Vocabulary.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

APRIL 3, 2019

Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. What a rush—24 speakers over three days at a picturesque resort.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114