Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. It’s equal to Maximum Bid x Quality Score. One of these enhanced options involves bid strategies that automatically adjust your bids based on either clicks or conversions. A/B tested. Quality Score.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

ConversionXL

NOVEMBER 9, 2022

I interviewed Tina Donati, Head of Marketing at Alloy Automation, to learn how each marketing function can use data visuals: Use data visuals internally—extensively. Use stacked bar graphs to show data like: Investment in different marketing channels ; ROI of different marketing channels; Conversions from different content pieces.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. Activation.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

APRIL 28, 2016

Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you don’t. It’s on the tip of the tongue of every savvy marketing professional in cocktail party conversations. How do you decide to assign X experience to Y segment?

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Pay them upfront so they don’t try to say X to get the money. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. Ideation x Execution = ROI. before continuing. Here’s Growth Tribe’s G.R.O.W.S.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Test Ideas and Their Hidden Halos. Image Source.

Trust 67

Trust X-functional A/B testing User Experience 67

PandaDoc

MARCH 7, 2023

An effective sales workflow helps improve your conversion rates, shorten the sales cycle , and increase total revenue from sales. Win rates and conversion percentages can be extrapolated for every bridge or step in the sales workflow. A sales workflow is a sequence of necessary processes that your team can follow to complete a sale.

Process 52

Process Objectives and Key Results Pitch Legal 52

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. 17) Conversion Path. 99 Marketing Terms to Improve Your Marketing Vocabulary.

Networking 78

Networking Non-Profits Engineering Follow-up 78