Hubspot

APRIL 6, 2012

The hierarchy is crystal clear, which means the user experience is swift and painless. In fact, an A/B test from LessEverything showed that simply placing a phone number more prominently on the website generated a 1.8% 3) Follow Product Page Best Practices. 2) Make it Unbelievably Easy to be Contacted.

Conversion 73

Conversion Cross-sell A/B testing Angle 73

Lead Fuze

JULY 7, 2023

From understanding your audience and defining clear goals, capturing leads using tools like MailerLite, nurturing prospects through compelling emails and cross-selling strategies, eliminating friction within the sales process – every step matters. A/B testing: Test different versions of your emails (subject lines, content, etc.)

A/B testing 87

A/B testing Cross-sell Technique Sales 87

Sales Hacker

NOVEMBER 16, 2021

We’ve rounded up some must-have tools to automate lead generation across the following categories. Automated follow-up emails. Credit allotment can be pooled between users and topped up at any time. It offers time-saving alerts, workflow tools, and a cross-platform reporting dashboard.

Lead generation 110

Lead generation Price Campaign Cross-sell 110

ConversionXL

APRIL 22, 2015

Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. The hard part is testing the right things, and having the right treatment. Those two add up to indicate execution velocity. Well what if we both sell food items?

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

APRIL 30, 2020

At some point, personalization may seem like a good next step to level up CRO efforts. But companies—if and when personalization does make sense—often try to use algorithms immediately, relying on AI and machine learning to create personalized experiences. They’re also continuously optimizing their website with A/B tests.

A/B testing 73

A/B testing Start-ups Cross-sell Follow-up 73

Lead Fuze

JANUARY 9, 2024

From enhancing user experience to mastering SEO for better visibility—we’ve got actionable insights just waiting for you. Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash.

E-commerce 52

E-commerce Growth Retail Gaming 52

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. For example, a company with a large social media following might look like it’s thriving, but followers are a vanity metric.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

MARCH 1, 2016

James Gurd , Owner of Digital Juggler , described it a structured approach to improving business metrics, both micro and macro actions: James Gurd: ”It is a structured approach to improving the progress through and completion of user journeys, whatever the end goal may be. Newsletter sign-up). A conversion can be financial based (e.g.

UX 66

UX Conversion A/B testing User Experience 66

ConversionXL

JUNE 26, 2017

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Websites selling different things are different and even if they sell the same products, their target audience might be different.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

NOVEMBER 11, 2015

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments. There is even a Planning screen in Beta to track testing ideas. ChangeAgain.me QA is less than ideal.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

APRIL 3, 2018

Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 11, 2016

When asked about why video works, Michael Litt of Vidyard had this to say… Michael Litt , Vidyard : “Video gives customers a deeper understanding of a product that can really work to reduce hesitancy on purchase or sign-up. Using video demos on product pages increased Zappos’ sales by up to 30%. ” (via Unbounce).

Conversion 90

Conversion A/B testing Engineering Campaign 90

ConversionXL

DECEMBER 12, 2016

That’s why we test in the first place; to let the data tell us what is actually working. That said, we have done quite a bit of user experience on eCommerce sites and have seen some trends in terms of what generates positive experiences from a customer perspective. Level-up your product description copy.

A/B testing 124

A/B testing UX Cross-sell User Experience 124

Hubspot

JUNE 14, 2012

While many online shopping experiences are smooth sailing, others can range anywhere from mildly frustrating to just plain cringe-inducing. and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales. Make it easy to tell what products you sell. First, keep forms short and simple.

Manufacturing 75

Manufacturing Angle Cross-sell Up-sell 75

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. It’s not which variant collects more email addresses, it’s which variant sells more books. You can do click testing on your mockup. 89% competed solely on customer experience in 2016.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. So, “bottoms up,” I suppose. 99 Marketing Terms to Improve Your Marketing Vocabulary. 2) Analytics.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

MAY 2, 2018

These are the test ideas that, while they don’t work 100% of the time, work more often than not. The following 20 testing ideas come from our own client-based research done over the years. Test idea #1: One static image with a single value proposition is better than an auto-rotating slider.

UX 133

UX Cross-sell Up-sell Price 133