Search Engine Land

MARCH 7, 2024

Dig deeper: How to use Google Ads to get more donations for your nonprofit Monitor the competition If you need further motivation to keep a base monthly advertising budget in place throughout the year, monitor your competitors. This applies to for-profit advertisers as well.)

Non-Profits 99

Non-Profits A/B testing Campaign Clients 99

ConversionXL

JULY 11, 2016

‘Profit is a result of user motivation.’ ’ The impact of rising the user motivation is higher than reducing friction. Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

ConversionXL

NOVEMBER 3, 2015

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. You have such a short space to tell a full enough story to quell doubts and inspire motivation. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined.

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

APRIL 19, 2016

Think of backfires the way you think of A/B test validity threats. If it’s a non-profit or in the private sector, it can look very bad on you.”. Note the phrase “See If You Qualify For Our Trial Program”, which is used to motivate those who are unsure. Audit your site for psychological backfires.

A/B testing 91

A/B testing Non-Profits Launch Conversion 91

ConversionXL

JUNE 16, 2022

Depending on the motivation, people will collect information in different skimming patterns. On average, aligned companies have 19% faster growth and profits 15% higher than non-aligned competitors. Time management is crucial for organization, and deadlines are necessary to set expectations and motivate teams.

Campaign 150

Campaign Objectives and Key Results Launch Click Through Rate 150

ConversionXL

JULY 21, 2022

Conduct voice of customer research to find out their motivations. When marketing teams and sales teams work in silos, goals and motivations differ. When they’re aligned revenue and profits increase. Divide people based on beliefs, emotions, personality traits, motivations, intent, interests, lifestyle, worldviews, etc.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

AUGUST 30, 2019

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. You have such a short space to tell a full enough story to quell doubts and inspire motivation. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined.

Product 127

Product Objectives and Key Results Pitch Non-Profits 127

ConversionXL

JUNE 3, 2019

A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. What’s more is that an A/B test of the message—changing “Why did you cancel?” Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy?

Customers 82

Customers Non-Profits Objectives and Key Results Profit margin 82

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. Where website traffic tells you what’s popular, measuring the source helps you identify profitable channels. The less you spend acquiring customers, the more profitable your business will be. From attribution, you can identify which channels are most profitable.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

SaaStr

OCTOBER 11, 2023

Automation was a huge driver of growth, and not many customers asked for it. They put so much focus on the user experience, and A/B tested everything to make it as easy as possible to get started. Expanding to non-tech industries, especially in today’s market, is a major benefit. And it worked. How did it work?

Growth 70

Growth Non-Profits Construction Drivers/motivators 70

ConversionXL

AUGUST 30, 2018

A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. A non-scientific approach that bases product decisions on the opinions of one or two users is useless. Your product is not ready.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

MAY 8, 2017

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. You have such a short space to tell a full enough story to quell doubts and inspire motivation. Each item sold at a similar profit margin, and overall the project brought in nearly $8,000 combined.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

Cience

FEBRUARY 21, 2020

Email wins over social because it can deliver a personalized message, which helps increase customer engagement and therefore bring you a larger profit. A/B Testing or Split testing is a simple principle of testing the original version of an email compared to another version. Personalization Tools.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

ConversionXL

NOVEMBER 17, 2015

A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

DECEMBER 12, 2018

All other industries combined—SaaS, Lead Gen, Publishing/Media, Non-profit/Government) make up just 34.9% Note: We still do not have enough data on the Publishing/Media or Non-Profit/Government sectors, so we will not focus on those when comparing industry trends. A/B Testing. User Testing.

Conversion 125

Conversion Non-Profits A/B testing Teamwork 125

ConversionXL

JANUARY 21, 2016

Maybe you’re a non-profit. Then I dig into learning about them, about their motivations and anxieties, about the business, and about the product or service. Split-test where possible.” Just because it’s not an A/B test or active campaign doesn’t mean your copy can skate by without a goal.

Drivers/motivators 91

Drivers/motivators A/B testing Up-sell Start-ups 91

ConversionXL

APRIL 6, 2016

6 Factors that can increase motivation and action: Seeking Pleasure. 6 Factors that can decrease motivation and action: Time. Non-routine. Roughly 5% of the brain is conscious, while 95% runs non-consciously. Gravity (customer’s initial motivation). Motivation = Emotion. Can begin running tests.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77