ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? How to Prioritize Test Hypotheses?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

SalesHandy

MAY 1, 2020

Around 40% of the sales professionals say prospecting is the most challenging part of a sales process followed by closure and conversions. It strictly follows the methodology of prospect research followed by a sales outreach according to the research’s result. Following-up with prospects.

Prospecting 87

Prospecting Cold Call Technique Sales 87

ConversionXL

MAY 3, 2020

Namely, user testing focuses on how the user actually experiences the site; quality assurance focuses on the site itself and how it stacks up against developer intentions. User testing: Examines how real people perceive and use your site/software. A/B test treatments; Email campaigns (including transactional emails ).

UX 63

UX User Experience X-functional Launch 63

ConversionXL

OCTOBER 5, 2016

Namely that user testing is focused on how the user actually experiences the site while quality assurance is focused on the site itself and how it stacks up against the developer’s intentions. User testing is… Examining how real people perceive and use your site / software. Your A/B test treatments.

UX 104

UX User Experience X-functional Launch 104

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

FEBRUARY 7, 2017

Qualifying a data point as an anomaly leaves it up to the analyst or model to determine what is actually abnormal and what to do with such data points. How Outliers Affect A/B Testing. You can easily imagine anecdotally how outliers could affect a single A/B test result. Image Source. Image Source. Image Source.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

ConversionXL

MARCH 21, 2017

Now, it’s not a new practice to deliver messages via a trusted public figure. There have been dozens of studies showing millennials don’t trust traditional advertising. So with the loss of trust in advertising and the rise of social media influencers comes what we know as influencer marketing today. It’s fascinating stuff.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

APRIL 3, 2018

Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? Building trust.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” It’s a trust issue. Image Source ).

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

JULY 6, 2021

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. A high CPC followed by a conversion rate of around 10% on an item priced at $10 will not produce a ROI. Although video ads are visual and break up the traditional feed, users are less likely to click on videos. Message ads.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Pay them upfront so they don’t try to say X to get the money. You can do click testing on your mockup. Don’t do what your clients want, don’t follow trends (like big banners).

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). So, “bottoms up,” I suppose. Serving up valuable content is important, but ensuring that it’s customized for the right audience is equally (if not more) important. 99 Marketing Terms to Improve Your Marketing Vocabulary. 2) Analytics. 21) Context.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” They will catch up. A lot of companies seem to think that.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” So you can use framing to shake this up. month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Perhaps because they require effort (to X). The model is made up of 4 parts: Triggers. Can begin running tests.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77