Martech

AUGUST 29, 2023

Likewise, a video creative test has been deemed ineffective due to low completion rates. However, the real reason was that it was targeted to the wrong audience, and the A/B test was not correctly configured within the buying platform.

A/B testing 98

A/B testing Campaign Healthcare Cross-sell 98

Search Engine Land

NOVEMBER 16, 2022

Also, keep in mind some industries tend to fluctuate less, such as healthcare, which isn’t always going to offer up straightforward indicators. Test, test, and keep testing. If your target audience is retail, have sales started to plummet? If your focus is higher education, have admissions decreased? Embrace martech.

B2B 86

B2B B2C A/B testing Healthcare 86

ConversionXL

MARCH 26, 2014

For example: The site we’re looking at is in the healthcare industry. As such, I can quickly see what other healthcare related businesses or organizations are browsing the site with some simple regex. But it’s just as important to stay on top of things while you’re running your A/B test experiments.

Conversion 131

Conversion Healthcare E-commerce Networking 131

Martech

FEBRUARY 25, 2022

The platform components are: HubSpot Marketing Hub: Includes tools for lead capture and management, scoring, nurturing, analytics, A/B testing, blogging, content management, social monitoring and publishing, email marketing and paid advertising. Key clients include CenturyLink, Charles Schwab, GE Panasonic, RingCentral and Roche.

E-commerce 121

E-commerce B2C Manufacturing Hospitality 121

Salesforce

MARCH 7, 2024

Have you ever had an appointment reminder from your healthcare clinic? We can experiment with variations through A/B testing. Loyal customers might appreciate an exclusive early access sale, while new subscribers might appreciate a welcome discount. That’s segmentation.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL Promote 114

Hubspot

DECEMBER 21, 2012

In other words, keep in mind that it's still important to A/B test your landing pages to determine what really works for you. Health Dialog is a company that provides population analytics, interactive decision aids, and healthcare decision programs to over 17 million people around the world. A healthcare executive?

Healthcare 78

Healthcare A/B testing Objectives and Key Results Conversion 78

Hubspot

JANUARY 12, 2011

If you have 10 blog posts on healthcare payment systems, for example, you would want to look at when these posts were published, the tone of the post as well as its headline. Depending on the size of your email database and the amount of time you have available to conduct tests, email is an extremely valuable testing ground for headlines.

Click Through Rate 73

Click Through Rate A/B testing Healthcare Lead generation 73

Search Engine Land

JUNE 27, 2024

Commonly restricted and prohibited content While the full list is extensive, some common examples of restricted or prohibited content include: Pharmaceuticals and healthcare products. Finally, leverage A/B testing to optimize your visual strategy. Financial services (e.g., loans, cryptocurrencies). Gambling and games of chance.

Pharmaceutical 93

Pharmaceutical Legal Technique Trust 93

The Bridge Group

MARCH 16, 2020

I don’t know the right mix, but consider re-focusing 10-30% of their time on account profiling, building target lists, Salesforce data append, generating ideas for A/B tests in your sequences, having a book club for a book that’s meaningful to your market, and so on. Step 7- set a floor for variable payout. We’re all in this together.

A/B testing 46

A/B testing Healthcare Sports Quota 46

PandaDoc

DECEMBER 12, 2022

A/B testing : You can test your email and landing pages, and your team will see how prospects will move through your campaign in real-time. Industry Collection: Communications, Education, Financial Services, Government, Healthcare & Life Sciences, Manufacturing, Media, etc.

E-commerce 52

E-commerce CRM Price A/B testing 52

Salesforce

JANUARY 27, 2025

You can also use A/B testing to explore different strategies, such as new customer engagement approaches or sales processes, and refine Agentforces performance accordingly. Healthcare Responding to patient inquiries and scheduling appointments can be overwhelming. Is automation reducing workload?

CRM 52

CRM Healthcare Appointment Manufacturing 52

SaaStr

FEBRUARY 5, 2025

Even more impressive, their A/B testing shows a 5% increase in gross merchandise value (GMV) when AI agents are deployed effectively. The company uses a technique of having multiple specialized AI agents, each handling specific types of questions, such as healthcare, to improve performance and personalization.

E-commerce 69

E-commerce A/B testing Healthcare Engineering 69