ConversionXL

APRIL 24, 2017

It’s Google’s solution for A/B testing and personalization. How do you run your first experiment? First, why Google Optimize over other testing tools? What results from this romance is tool overload. Limited multivariate testing (16 variations). Pre-selected experiment objectives.

A/B testing 102

A/B testing Objectives and Key Results GTM Represent 102

Hubspot

AUGUST 7, 2019

What distinguishes a webpage as a landing page is its objective — the purpose of a landing page is to convert visitors into leads. Your landing page has one objective and one objective only: to convert visitors into leads. When someone searches for your key phrase, they should find your landing page. Landing Page Colors.

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

ConversionXL

OCTOBER 4, 2021

This is where transactional emails are a key customer experience tool. Tactics are part of your strategy alongside objectives, goals, and analysis. What do you want the end result of your email campaign to be and why does that matter? Keep your objectives within reach by following the SMART framework: Image source.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

OCTOBER 23, 2019

We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinctions between A/B testing tools—from the statistics they use, their price, and more. A/B Test Planning: How to Build a Process that Works. By Jaan Matti-Saul.

Clients 58

Clients A/B testing Objectives and Key Results Start-ups 58

ConversionXL

OCTOBER 23, 2019

We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinctions between A/B testing tools—from the statistics they use, their price, and more. A/B Test Planning: How to Build a Process that Works. By Jaan Matti-Saul.

Clients 50

Clients A/B testing Objectives and Key Results Start-ups 50

ConversionXL

NOVEMBER 28, 2022

TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. Rather than disrupting the user experience , they fit seamlessly with it. This resulted in a low average cost-per-click of $0.21 , with a 1.2%

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

JANUARY 9, 2019

Examples of evaluative methods: A/B testing Mouse tracking Remote usability testing Tree tests. It’s natural to want to move quickly, get something designed, and test the design. But if you conduct only evaluative research, you’re just testing your ideas instead of building a website based on what users want.

UX 131

UX Process User Experience Technique 131

Hubspot

OCTOBER 17, 2018

But with a little bit of light shed on how growth hacking works -- and how marketers have successfully experimented with it before -- you'll be on your way to producing your own significant results. Come up with two, three, four, or twelve ways of testing your theories, and how you can reach your goals. That’s an experiment.

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

APRIL 28, 2016

.” Another study found that 94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives. You can have an A experience and a B experience.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

APRIL 3, 2018

Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Aligning customers & business objectives. Assign content & channels for each experience. Experiences happen in loops. Map all key profiles & data. You have 2 types of users: occasional users and frequent users.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

APRIL 12, 2017

You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Jaime Levy: Conducting Methodical Guerrilla User Research. Validated user research is about getting measurable results. You can do click testing on your mockup.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost.

UX 95

UX User Experience Objectives and Key Results Conversion 95