ConversionXL

MARCH 29, 2017

Ideation x Execution = ROI. Lots of companies are experimenting with growth teams because they’re cross-functional, they break down these silos and they help drive experimentation and learning at a faster rate by pulling together really smart people from across the organization. Consider high velocity testing / experimentation.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Example – you probably shouldn’t test adding a period at the end of the sentence. Organize growth into a cross-functional team. audience → technology → browser/OS report. Websites are contextual.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

OCTOBER 5, 2016

Anna Schmunk of Dave Ramsey suggests that they should be “BFFs”… Anna Schmunk , Dave Ramsey : “QA and UX have a direct impact on what our customers experience, from flow to function. With that context, QA could step into functional testing looking for issues that could affect users with disabilities.” (via

UX 104

UX User Experience X-functional Launch 104

Hubspot

DECEMBER 23, 2022

For more advanced functionality, HubSpot offers premium features in the Starter, Professional, and Enterprise versions of Sales Hub. Prospect monitoring functionality. This allows you to use the “Persona Lookalike” functionality that suggests prospects based on your ideal client persona. Artificial Intelligence (AI).

Prospecting 90

Prospecting Contact X-functional CRM 90

ConversionXL

JANUARY 8, 2016

Duration Goals – When a visitor spends X amount of time on your site, the Goal is triggered. Pages/Screens Per Session Goals – When a visitor lands on X amount of pages in a single session, the Goal is triggered. In his words: ‘Knowing that your Conversion Rate is lower for segment X vs segment Y is not that valuable.

X-functional 90

X-functional Conversion Start-ups A/B testing 90

ConversionXL

FEBRUARY 3, 2022

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Here are three examples of brands that leveraged technology and behavior to achieve rapid growth. SEO, email marketing, Facebook advertising).

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

SEPTEMBER 15, 2020

Duration Goals — When a visitor spends X amount of time on your site, the Goal is triggered. Pages/Screens Per Session Goals — When a visitor lands on X amount of pages in a single session, the Goal is triggered. Demographics, Technology, Behavior, Date of First Session, Traffic Sources), conditional segments, and sequence segments.

X-functional 70

X-functional Conversion A/B testing Start-ups 70

ConversionXL

MAY 3, 2020

Anna Schmunk of Dave Ramsey suggests that they should be “BFFs”: QA and UX have a direct impact on what our customers experience, from flow to function. With that context, QA could step into functional testing looking for issues that could affect users with disabilities. You can compare based on any metric (e.g.,

UX 63

UX User Experience X-functional Launch 63

SalesHandy

MAY 1, 2020

You can also use more than one method simultaneously to conduct an A/B testing for better analysis. Use technology over manual work. With the technological advancements in sales software tools, sales processes can be easily automated, and tasks could be managed easily.

Prospecting 87

Prospecting Cold Call Technique Sales 87

ConversionXL

AUGUST 19, 2016

It seems all technology is getting smaller and more efficient. While this technology is still relatively new, it is slowly becoming more refined for the future. Of course, all of this is just data that you need to inform A/B test hypotheses. And once you set up tests, you can analyze your sessions length vs. conversions.

User Experience 58

User Experience X-functional Campaign Conversion 58

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). It's at the core of every web page, regardless the complexity of a site or number of technologies involved, and provides the basic structure of the site -- which is then enhanced and modified by other technologies like CSS and JavaScript. 2) Analytics.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

JANUARY 24, 2017

What are the industry and technology trends that are fueling the need for these skills? It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. What should they learn today? ” Deeper Data Skills.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

JUNE 19, 2018

Make a connection between A/B testing and your boss/strategy. It’s not about technology, but customer centricity + agility, data drivenness. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Acquisition. Monetization.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

PandaDoc

MARCH 7, 2023

Despite how rapidly technology and lifestyles are changing, the main steps remain the same. And don’t forget to use the technology tools available. Sales automation software or other solutions with eSignature functionality will help you close deals more quickly. However, it’s how you implement them that’s changing.

Process 52

Process Objectives and Key Results Pitch Sales 52

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. Crappy or outdated technology. All users have equal access to information and functionality. Research and A/B testing. Top of the pyramid down: Persuasive -> Intuitive -> Usable -> Accessible -> Functional. What is functionality?

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

ConversionXL

APRIL 10, 2018

For example, the most common screen size is still 780 x 1280 pixels. To comply with the search engine’s requirements while still using best UX practices for popups, Skechers decided to test three distinct mobile popups. Note, this wasn’t an A/B test. Mobile traffic, however, presents an entirely new set of challenges.

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” Scott Brinker maintains the marketing technology landscape project. Your competitor has feature X, you need feature X. Or session replay tools.

A/B testing 162

A/B testing X-functional Price Gaming 162